Another win for the LOONA girls and Orbits.
On September 20, 2023, South Korean civil court ruled in favor of CTD ENM following the lawsuit filed by BlockBerry Creative, where the latter petitioned for injunctions, which included a ban on performances and activities where terms similar or equal to “LOONA,” “LOONA ASSEMBLE,” or “LOOSSEMBLE” are used.
Thankfully, the court had sided with CTD ENM and LOOSSEMBLE, promptly allowing the newly debuted girl group to conduct domestic activities following their U.S. debut schedules. The court was said to have recognized the credibility and customer appeal from the name “LOONA” following the dissolution of their contract with BlockBerry Creative, and granted the members—including ARTMS, Chuu, and Yves, the rights to their name, “LOONA”.
LOOSSEMBLE debuted on September 15, 2023, with their self-titled debut EP, and the lead single “Sensitive.” Currently, they are on their “LOOSSEMBLE the U.S. Debut Ceremony” tour.
After hearing the news of their victory against BlockBerry Creative once again, the LOOSSEMBLE girlies reacted to it by posting a TikTok by the Statue of Liberty—a.k.a. one of the epitomes of freedom.
Of course, Orbits also reacted positively to this win. At this point, BlockBerry Creative shouldn’t even be trying to pull them down anymore.
Loossemble has won their lawsuit against BBC, who had filed a civil lawsuit in an attempt to halt and ban the group's activities due to their name's resemblance to LOONA.
The court cited that the credit, reputation, and customer attraction associated with the name ‘LOONA’… pic.twitter.com/Ueu3X8oF7U
— Pop Base (@PopBase) September 20, 2023
Loossemble Tiktok
"First idols to be idols filming a challenge in front of the Statue of Liberty they do exist🗽" https://t.co/OcUuk90hek pic.twitter.com/9fSEXtB252— 🌙 Orrery (@orrery_nim) September 20, 2023
Loossemble seemingly reacts to BlockBerry Creative losing their civil lawsuit to block the group's activities in new TikTok:
“Loossemble of Liberty in front of the Statue of Liberty🤭❤️” pic.twitter.com/4SwkpkF1z1
— Pop Base (@PopBase) September 20, 2023
the court also said that all members (artms, loossemble, chuu & yves) can keep using the name loona or 이달의 소녀 to promote https://t.co/tDeExlZr7w pic.twitter.com/EUDL3aMgP6
— cherrym ヴイニー 🌿 (@_vvinnyvv) September 20, 2023
WHEN ARTMS JOIN LOOSSEMBLE pic.twitter.com/Wdxr8Rzu8r
— 👟 (@prodseuls) September 20, 2023
No because loossemble are really assembling LOONA 😭😭😭😭😭😭😭 https://t.co/RdAsvpiQbF
— Shadow the Hedgehog kinnie (@Iove4eva) September 20, 2023
[ENG] 230920 Electronic Times: "[Exclusive] Loossemble Preserves Group Name… Wins Lawsuit over Blockberry"https://t.co/0pucKp5DnH
Original: https://t.co/UbipsHJCtm pic.twitter.com/afMb5cPRIV
— LOONA's Subbits (@gointosubbit) September 20, 2023
loossemble getting the last laugh omfg. y’all was playing checkers ctd was playing chess https://t.co/gA18vEhTBq
— mimi (@velvetfuture) September 19, 2023
the way bbc filed against ctd to get them to stop using 'loossemble' and the result is that they have the name 'loona' back as well #$%^&*($%^&*
— 🍓🥤𝓼𝓮𝓷𝓼𝓲𝓽𝓲𝓿𝓮 𝐎𝐔𝐓 𝐍𝐎𝐖!!! (@fagsforloona2) September 20, 2023
LOONA NOW BELONGS TO THE MEMBERS.. BBC IS NOT A LEGITIMATE COMPANY.. pic.twitter.com/aSuZFXLpcB
— meepy ¹² 🌚 LOOSSEMBLE 📡‼️ (@meepjins) September 20, 2023
tw // gojo , d34th , jjk , jjk spoilers , jjk spoilers , gojo dead , sensitive by loossemble out now
.
.
.
.
.
.
you won't believe what just happened— jopping 🗝⭑⁵ USER PSEUDEGRAPH DEFENDER (@GIRL0FTHEMONTH) September 20, 2023
This explain why Loossemble went to the US for their debut : they weren't allowed until the result of the lawsuit to perform in South Korea or at least it could have been dangerous
CTD is clever
AND OT12 ACTIVITES BECOMING MORE AND MORE REAL https://t.co/1XwWKNPcZV
— HHHYVKJCYCGH 🌙 💛💚🧡🩷 (@Wodgenia_) September 20, 2023
wait…. loossemble https://t.co/2xgaXMlkTx
— david 🌸🚀 (@crownvarb) September 15, 2023
the orbit experience is so unique like idk any other group that has 'disbanded' and split and YET still retain their identity as their old group… like both artms and loossemble (even chuu and yves) still identify as LOONA… like they're never not going to be loona
— armen (@kyungsuso) September 15, 2023
LOOSSEMBLE’s first win😂 https://t.co/WFC8nnlmaL
— DΔEBΔKERY (@thedaebakjjang) September 20, 2023
The other members of LOONA are currently undertaking their own activities—ARTMS Project’s first sub-unit, ODD EYE CIRCLE just completed their overseas activities, Hee Jin is currently gearing up for her solo album, Haseul will be holding her mini theater concert in October 2023, Chuu is also set to make her solo debut on October 18, 2023, and Yves is preparing for her activities as well.
Congratulations once again to our LOONA!
Other POP! stories that you might like:
Is it weird to stan NewJeans or any 4th/5th gen K-pop idols when you’re a grown adult?
D.O. yearns for ‘Somebody’ to love in his newest solo MV
Red Velvet said to be ‘gearing up for a comeback,’ manager confirms
Foreign media dubbed BLACKPINK’s concert in France as the ‘worst concert’ last summer
Putting fish in collarbone is the latest ‘beauty’ trend in China
