Calbee’s black-and-white chip packaging shows the true colors of the oil crisis
Last May 12, the popular Japanese snack brand Calbee announced that it would temporarily revise its bright-colored packaging to a somber black-and-white aesthetic. The decision was a response to volatile geopolitical risks affecting the raw materials used for ink and packaging (i.e., crude oil). Crude oil is an essential ingredient in producing naphtha, a byproduct […]








