via Barilla

Say goodbye to timers, this pasta brand curated Spotify playlists for your cooking needs

March 11th, 2021

This Italian food company has found an ingenious way of interacting with their customers, music.

Barilla Pasta, the world’s largest pasta producer, has found a way to help those of us who have always had troubles cooking it just right. Twitter user @SYSCAbout found something about Barilla Pasta that puts an edge over other food companies and makes the process a lot more fun, a Spotify account.

Barilla Pasta curated 8 special playlists on Spotify named after their various products, each lasting as long as it takes for them to actually cook. Are you caught in a funk and in need of some comfort food? Then maybe try queuing up ‘Moody Day Linguine’.

This unorthodox marketing strategy caught the eyes of many around the internet, even advertising executive Cindy Gallop took notice.

This marketing campaign is definitely “chef’s kiss.” So unleash your inner Remy from Ratatouille and get cooking.

POP! Creator Community/Viking Ulanday

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