This Italian food company has found an ingenious way of interacting with their customers, music.
Barilla Pasta, the world’s largest pasta producer, has found a way to help those of us who have always had troubles cooking it just right. Twitter user @SYSCAbout found something about Barilla Pasta that puts an edge over other food companies and makes the process a lot more fun, a Spotify account.
so you all know barilla pasta right? pic.twitter.com/9bXBTHgmS1
— shit you should care about (@SYSCAbout) March 4, 2021
Barilla Pasta curated 8 special playlists on Spotify named after their various products, each lasting as long as it takes for them to actually cook. Are you caught in a funk and in need of some comfort food? Then maybe try queuing up ‘Moody Day Linguine’.
well they have a Spotify account pic.twitter.com/W7qN0bXlWC
— shit you should care about (@SYSCAbout) March 4, 2021
This unorthodox marketing strategy caught the eyes of many around the internet, even advertising executive Cindy Gallop took notice.
I know what I’m making tomorrow! 🍝This marketing is just: https://t.co/X2Y2sidAnf pic.twitter.com/DiRZ6Gmwx6
— Kaitlyn (@kaitlynmaclean) March 7, 2021
This marketing campaign is definitely “chef’s kiss.” So unleash your inner Remy from Ratatouille and get cooking.
POP! Creator Community/Viking Ulanday
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