As if the world didn’t already feel like a simulation, in the latest update of our Life_Sim.html, the CIA has a new look for 2021.
The Central Intelligence Agency (CIA) is a government bureau of the United States tasked to protect the country’s national security. Sounds like they’re pretty serious right? Which is when the CIA introduced its rebrand for the new year, it came as a shock to everyone that the aesthetic resembled an EDM festival. Looks like the designer had too much fun on Behance.
cia bout to drop the phattest lineup for the biggest Detroit techno party since 1997 pic.twitter.com/ibQYaizWex
— kowloon route 1 resident dj 📟 (@domigan) January 4, 2021
The agency’s new identity is in line with their goal to attract a younger and more diverse pool of talents. The CIA has a long standing reputation as a more exclusive federal body, with older and predominantly white employees making up its population. This year the CIA hopes to provide more opportunities and encourage those of minority backgrounds to apply.
— CIA (@CIA) January 5, 2021
While it may be a noble effort to try to appeal to the millennial taste, it won’t stop the internet from poking fun at this unusual rebrand.
The CIA just rebranded to look like “hungry independent ad agency focused on their culture as much as their work” pic.twitter.com/XCnn6FGuDg
— Zack Roif (@zckrf) January 4, 2021
https://twitter.com/bile_keurig/status/1346177958386552832?s=20
Rejected redesign for the CIA pic.twitter.com/PGULcfzb9B
— ᖇYᗩᑎ (@bjorlax_) January 4, 2021
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