About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]

Address

MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

Adil & Billal, two hip guys direct ‘Bad Boys for Life’

To helm Columbia Pictures’ new action adventure Bad Boys for Life, producers Jerry Bruckheimer and Chad Oman brought aboard two young filmmakers, Moroccan-born Belgian directors Adil & Bilall (Black, Gangsta, FX’s Snowfall) who themselves personify the Bad Boys vibe.

Oman recalls how he and Bruckheimer became aware of the talented partners. “About four years ago, we screened a movie called Black, an action-crime drama about gang warfare in Brussels, which Adil and Bilall had directed, and we loved it. The film had so much edge, texture and beauty. It’s very emotional but also intense. We loved their work on it, and always kept them in mind for a new Bad Boys film.”

BERLIN, GERMANY – JANUARY 07: (L-R) Bilall Fallah and Adil El Arbi attend the Berlin premiere of “Bad Boys For Life” at Zoo Palast on January 07, 2020 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for Sony Pictures)

It was a match made in heaven, as both directors cite Bad Boys as being influential in their careers. “We grew up with those movies,” states Adil, with Billal adding, “We’re the luckiest fanboys ever because the Bad Boys pictures are iconic – and now we’ve directed one.”

Will Smith says the two filmmakers were indeed a perfect fit for the world of Bad Boys: “Adil and Bilall’s energy is just so right, and they’re coming at the film with a different angle. They have so much love for this franchise and the characters, and it was great to work with them.”

An unexpected bonus for the two filmmakers was the opportunity to not only meet but direct one of their idols, filmmaker Michael Bay, who helmed the first two Bad Boys pictures, as well other blockbusters, such as Armageddon and the Transformers films, and has a cameo in this film.

BERLIN, GERMANY – JANUARY 07: (L-R) Doug Belgrad, Jerry Bruckheimer, Will Smith, Martin Lawrence, Bilall Fallah and Adil El Arbi attend the Berlin premiere of “Bad Boys For Life” at Zoo Palast on January 07, 2020 in Berlin, Germany. (Photo by Sebastian Reuter/Getty Images for Sony Pictures)

Even with their love for what Bay did in the earlier films, Adil & Billal were eager to change things up. They take the franchise in a new direction, while keeping all the action and the electric Lowery/Burnett dynamic that have thrilled and entertained audiences since the arrival of the first film in 1999. “There’s a ton of action in this movie, and things get crazy, so all the fans of the first two films have a lot to look forward to,” points out Adil.

“To see Will Smith and Martin Lawrence together on screen was like magic,” concludes Billal.

In Bad Boys for Life, Smith and Lawrence return in two of their signature roles, Mike Lowery and Marcus Burnett. In the film, just as Marcus is trying to step back and spend more time in his family, a dangerous threat will emerge to endangers Mike’s life – pulling Marcus back in… after all, Mike is family too, and he’s not going to let Mike go on that mission alone.

Bad Boys for Life also stars Vanessa Hudgens, Alexander Ludwig, Charles Melton, Paola Nunez, Kate Del Castillo, Nicky Jam, and Joe Pantoliano.

In Philippine cinemas January 22, Bad Boys for Life will be distributed by Columbia Pictures, local office of Sony Pictures Releasing International.

#BadBoysForLife

About Author

Award-winning in-house native advertising and creative agency of INQUIRER.net

Related Stories

Popping on POP!