Star Movies kept moviegoers on their feet all day and all night on June 27, 2016 for the Star Movies Move-A-Thon, a movie marathon that required non-stop dancing from contenders who wanted to be declared the Philippines’ ultimate film lovers. Groups of avid film viewers shimmied and shook their “groove thang” for up to 24 hours straight while watching the best and most popular movie musicals of all time—all for the chance to win the grand prize of PHP200, 000.
With each movie binge embracing a different theme, Star Movies marathons have been highly successful, garnering thousands of entries each time. Starting with a straight-up movie marathon with unlimited food and drinks in 2010, the Star Movies marathon was upgraded with a fitness theme with yoga and other physical challenges in 2012; a rigid boot camp theme in 2013, where the grand prize was awarded to just one hardy individual; and a scare-a-thon of all horror movies in 2015, where 500 participants were required to sit completely still until one winner remained.
The Star Movies Move-A-Thon is the channel’s seventh movie marathon, and it was the first time that viewers were allowed to compete in teams. Contestants danced non-stop for an entire day while watching the most entertaining musicals in movie history, and because of the nature of the contest, Star Movies took the movie marathon out of the cinemas and onto the dance floor, holding it in the nightlife mecca of House Manila at Resorts World Manila. The channel and partner sponsors also provided contestants with food and beverages throughout the day.
Not only did the teams have to move continuously throughout the contest, all while enjoying memorable films, but they also had to go through various challenges in order to earn their bathroom breaks. Contestants scrambled to follow the rigid requirements of the movie marathon while thinking of their teammates’ physical comfort, resulting in a fun and chaotic dance-party-slash-movie-marathon that went down in Star Movies history. In the end, the last team dancing—and watching—was declared the winner of the movie marathon. The five team members had the privilege of sharing the grand prize of PHP200,000.
“We were so excited to continue Star Movies’ tradition of exciting movie marathons this year and add another cool twist to up the game. Star Movies Move-A-Thon certainly brought the most dedicated film lovers out of the woodwork and onto the dance floor, and we’re proud to be handing the prize over this year to those who really worked for it, had a lot of fun, and really deserved it,” said Charo Espedido, Director and Head of Marketing for FOX International Channels.
The Star Movies Move-A-Thon was brought to you by FOX Networks Group in cooperation with Listerine: Bring Out The Bold, 5 Star Cadbury: The latest, happiest, craziest Cadbury in town #youthinkyoucan, and Dolfenal “para laging good vibes, magdolfenal”, official venue partner, Resorts World Manila, Nothing Compares, and House Manila and official coffee partner, Bo’s Coffee, Your Homegrown Coffee. ADVT.
