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Why is Jollibee still trending after its ‘Fried Towel’ incident?

Philippine fast-food chain Jollibee has been under fire on social media circles for a few days now. The reason: that infamous ‘fried towel’ incident. 

Days after issuing an official statement regarding the incident, the Filipino favorite is now gaining more support from food brands like Tom Sawyer’s Old Fashioned Krispy Chicken and Monster Wings, who aired their support for Jollibee on their official Facebook pages and earned positive impressions from internet users.

While we at Tom Sawyer's love celebrations, we do not wish to celebrate over someone else's misery.So, in bee-half of…

Posted by Tom Sawyer's Old Fashioned Krispy Chicken on Thursday, June 3, 2021

❌ We don’t celebrate the misery of others. ✅ You will always be our friend, our idol, our role model in the franchise…

Posted by Monster Wings on Friday, June 4, 2021

However, it’s been found out that the person who posted the ‘fried towel’ video has approached Raffy Tulfo and his radio show “Raffy Tulfo in Action” in hopes of resolving the issue with Jollibee. News of this disappointing turn of events has reached Twitter circles where users aired their dismay and frustrations towards the radio program, who is thought to be taking advantage of the situation. 

“Isumbong Mo kay Tulfo!” has always been infamous on social media, particularly with how private matters are being made public thanks to Raffy Tulfo’s use of language and humiliation to create traction. The radio program is often referred to as a so-called “shortcut to justice” because of its controversial methods of resolving problems. 

Numerous internet users share a sentiment of disappointment whenever they see “Tulfo” or anything related to him and his radio program trend on social media, because others still believe that he’s a justice system of his own. 

While they continue to express their alarm over how people flock to Tulfo’s radio program, users also believe that it’s partly the fault of our country’s justice system – it’s slow and takes a lot of time, money, and evidence, in contrast to Tulfo’s program which is swift and banks on emotional and public humiliation. Some users agree that people who don’t have access to legal processes swarm to the next best thing that gets things done faster, hence the popularity and infamy of “Raffy Tulfo in Action!”

As much as this radio program sometimes releases our inner chismoso/chismosa in our commute, let’s think about better ways to handle our issues privately.

It’s good that we’re all thinking that the customer who approached Tulfo after their resolution with Jollibee was wrong, but let’s not redirect our anger to something else and continue to focus on what’s important – how Jollibee is working out to resolve this issue.


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