Intel’s Bleep aims to address hate speech in gaming but is it really helpful?

April 14th, 2021

The gaming community can be a toxic place, especially when public voice channels allow for players to say anything they want — devoid of regulation, leaving space for hate speech. Intel hopes to address this problem with their new AI software, Bleep.

In a showcase, the company presented their latest developments in creating a program that would censor offensive words in voice chats in real time. Intel demonstrated that Bleep would work based on a slider scale, where users can control how much “Misogyny” and “Racism and Xenophobia” they want to hear.

“While we recognize that solutions like Bleep don’t erase the problem, we believe it’s a step in the right direction—giving gamers a tool to control their experience,” said Roger Chandler, VP and General Manager of Intel Client Product Solutions.

Intel Bleep

People were quick to question the premise behind Bleep’s mechanics. If Intel wanted to address the concerns with hate speech, then why have any options at all?

General Manager of Intel’s Gaming Division Marcus Kennedy explains that the software puts “nuanced control in the hands of the users.” Some seemingly offensive language might just be playful banter between friends.

Regardless, it’s still a pretty bleak way of treating issues like racism and misogyny — leaving other players responsible for muting toxicity rather than holding the source accountable.

Gamers on Twitter expressed their opinion on the software and pointed out the absurdity with Bleep’s algorithm.

Bleep is currently still in its beta stage and it’s most likely that Intel will be making changes to the software based on the criticism.

“We’re gonna learn from all of those sources and the goal is to really to give users control and choice and see what works, and adapt accordingly,” said Kennedy.

 

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