Fashion label Kenzo has announced the launch of Kenzo Sport, a sportswear-styled, ready-to-wear line, which will join its existing menswear and womenswear offerings. The new clothing and accessories pieces, which are already available in stores and online, will retail for around 90 euros (or approx. P5,100).
At a time when many labels are launching eco-responsible fashion lines, Kenzo has opted to branch out into the world of sports. The new offering will be composed of sportswear-inspired pieces that are both elegant and functional, with a strong graphic identity.
The Kenzo Sport logo, which will take the form of an “X” formed by the word Kenzo written twice, has its own identity, which will be clearly distinct from the logo used for the fashion label’s traditional lines.
“KENZO Sport offers a wardrobe with a strong graphic design, where technical materials are worked to combine elegance and comfort. It is created as a distinct style, with functional and unisex accents, inspired by movement and protection,” explained the brand in a press release.
The women’s wardrobe is composed of T-shirts, sportswear dresses, sweat shirts, leggings, track pants and crop tops, while the offering for men will include T-shirts, tracksuits, hoodies and shorts. The line will be completed with a wide selection of accessories, including sneakers, wallets, rucksacks and belt bags.
Kenzo Sport will be available both online and in stores all over the world starting Aug. 31. A pop-up store for the new collection will open at 13 Rue des Archives in the 4th arrondissement of Paris on Sept. 12. CC