About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at pop@inquirer.net


MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

Female staff at Japanese store wear ‘period badges’ to break menstrual taboo

In some countries, menstruation is considered a culturally sensitive topic. Women don’t have the freedom to talk about personal hygiene in public and some of them (particularly Japanese women) are barred from any place of worship during their monthly periods.

But recently, a lot of women have spoken out about period shaming around the world. In fact, there are also movements that help us see menstruation as a normal bodily function rather than a taboo topic—like this shop based in Osaka, Japan.

According to SoraNews24, the Michi Kake inside Daimaru Umeda department store opened on November 22, in partnership with period app Luna Luna. The shop doesn’t just cater to women’s sexual needs and menstrual-related concerns but it also aims to tackle period stigma in the country by encouraging female staff members to wear one of their “period badges”.

via WWD Japan

So, how do these “period badges” work? 

By pinning the badge next to your regular name tag, customers (or even your colleague) can easily tell whether you’re on your period. On Twitter, WWD Japan mentioned that the red character on the period tag actually has a name and is a well-known mascot in Japan.

“The popular men’s ‘Sen-chan’ is a landmark for the ‘menstrual badge’ introduced by ‘Michikake’ in Daimaru Umeda. You can wear it simply by turning the paper plate that you normally attach. The decision to wear is left to the staff,” WWD Japan tweeted.

Online users also took to Twitter to share their experience during Michi Kake’s pre-opening event. @porisu_pori tweeted a series of photos, showing what other items are being sold inside the shop apart from menstrual goods. The store has medicine, herbal tea, skincare products, underwear, cosmetics, and lastly, self-pleasure items.

In an attempt to achieve menstrual equity, department store manager Takahiro Imazu still expects that negative comments from customers.

“In Japan, there is a tendency for women’s sexuality and periods to be subjected ‘not to be mentioned.’ Not all customers will react positively to [this shop], but the femtech boom is growing, and the values of young people are changing with it. I might be going a little far in saying this, but I am excited for it to become a shop for solutions for women’s sensitive needs, and to be an asset to the marketplace,” explained Imazu.

Read more from InqPOP!:

This Japanese hotel room costs $1—in exchange for being on video during your whole stay

LOOK: Filipino ‘Swiftie’ bumps into Taylor Swift in Japan souvenir store

This toilet company in Japan sells miniature, edible toilets

Subscribe to our daily newsletter

[forminator_form id="331316"]
About Author

Related Stories

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Popping on POP!