About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]

Address

MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

SM Entertainment denies that they were made aware of Baekhyun’s newly established company

“Trust me and I trust you.” – Baekhyun

On August 8, 2023 at 3 A.M. KST, Baekhyun went on his personal Instagram and held a livestream to clarify rumors surrounding him about his contract with SM Ent. that were being made online.

One of the things he had revealed in his live was that he had founded a company named “One Signature” with his friend and EXO’s choreographer, Kasper. He said, “It’s a company I started with my friend Kasper at the thought of wanting to grow many good choreographers and dancers. It has yet to be made concrete, but I am researching a lot and trying different things to make good results with good purpose.” He also said that “One Signature” isn’t the final name of the company.

Towards the end of the live, Baekhyun apologized to EXO’s fans for making them go through a difficult time and stood firm about not tolerating those who are spreading malicious rumors. He had also said that SM Entertainment was in full support of his new endeavor. Baekhyun also hoped that his sincerity was “conveyed at least slightly.”

However, a day after Baekhyun’s live, SM Entertainment refuted Baekhyun’s claims and answered some questions that were still being asked about their resolved dispute with EXO’s Chen, Baekhyun, and Xiumin, and Baekhyun’s new album.

Their full statement is as reads (Soompi’s translation):

“1. Is [SM’s] contract with Chen, Baekhyun, and Xiumin ending?

  • Their existing contract [with SM] has not expired. In Baekhyun’s case, his contract runs until January of next year.
  • We have also been preparing a solo album for Baekhyun, with the goal of a release within the year.
  • Their new contract is also valid. As was previously reported, part of the contract was amended through mutual agreement.

2. Why did SM come to an agreement with Chen, Baekhyun, and Xiumin?

  • As we previously announced, we came to an agreement in order to preserve the group EXO and all of its members, and above all else, for the sake of the fans.
  • As you are well aware, at the time, EXO was releasing a new album as a full group. If the dispute had continued, it would have been difficult to normally promote the album that all of the EXO members had worked hard on, and the future of EXO’s group activities would have become unclear, so we came to an agreement for the sake of the members’ activities as a full group.

3. Following the end of their exclusive contracts, will Chen, Baekhyun, and Xiumin only be pursuing individual activities through their own corporation?

  • As we previously stated, our new exclusive contract [with the members] is valid, and EXO will continue their group activities.
  • We cannot reveal the concrete details of their payment structure, but according to the agreement they made with our company, we made it possible for Chen, Baekhyun, and Xiumin to also pursue individual activities.

4. Was the company aware of Baekhyun’s new corporation called One Signature?

  • Our company had never heard anything about this before, and we learned about it through the news.
  • Although we are flustered [by the sudden news], we trust that [Baekhyun] will keep the promises he made during our mutual agreement.
  • EXO-Ls still rally behind Baekhyun regardless of whatever SM Entertainment says, as this was the first time he (Baekhyun) had addressed something serious on his own.”

EXO-Ls still rally behind Baekhyun regardless of whatever SM Entertainment says, as this was the first time he (Baekhyun) had addressed something serious on his own. 

 

Other POP! stories that you might like:

‘BLACKPINK at 7’: A look back at the phenomenal group’s career milestones

Jaehyun brings back some fond summer memories in ‘Horizon’ MV

BTS’s Jin and J-Hope ‘salute’ ARMYs as they make a surprise appearance during Suga’s encore concert

‘Gods of society’: Influencer who flew business class for the first time shares the shocking luxuries of rich people

Woman spends $1,400 (PHP 78k) on tickets for Taylor Swift’s Eras Tour only to find out that they do not exist

Tags:
About Author

Senior Writer

Related Stories

Popping on POP!