Former CEO of Splash News, Gary Morgan, spilled some juicy details about working with Kim Kardashian in a recent interview with the Hollywood Raw podcast.
According to Gary, Kim would “orchestrate” her photoshoots, giving specific instructions on how to capture her best angles. And let’s not forget about the editing process, where Kim would meticulously airbrush the photos to perfection.
But the real bombshell? According to the former CEO, Kim would demand payment upfront for the photos, even before they were printed or sold. Gary revealed he would often have to scramble to find the money to appease the reality star, who he admits was a bit of a “screamer.”
So just how much was Kim making per shoot? It turns out, not as much as you might think. While she would split the licensing profits with the agency and photographer, she made the big bucks from product placement. Gary explained how they would track the web traffic of Kim’s photos and use that to negotiate deals with bling companies. She could make hundreds of thousands just from wearing a bracelet or earrings in a photo.
And let’s not forget about the paparazzi agencies themselves, who were making a ton of money from selling photos of Kim to magazines. Gary admits they could easily get $100,000 for a photo of Kim at the beach.
So what happened to the partnership between Kim and Splash News? Gary says Kris Jenner eventually took over the business, and he was left to deal with her wrath instead of Kim’s.
It’s clear that Kim Kardashian has mastered the art of maximizing her earnings and playing the paparazzi game to her advantage. And her business acumen and savvy negotiation skills are probably just some of the reasons why she remains one of the most successful and influential personalities in the entertainment industry.
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