On November 30, Bratpack PH held an intimate Bratpack Playfest for the 25th anniversary celebration at the brand’s boutique at Greenbelt 5.
The host, Alex Sy, gave everyone a warm welcome as she opened the program, building a fun and light atmosphere at the boutique. She welcomed the brand supervisor of Bratpack on stage, Seth Manlapaz, who gave his opening remarks and introduced the capsule collection. The collection was displayed at the entrance of the store and is composed of limited edition and exclusive collections from different clothing brands like DBTK, Secret Fresh, Skoop, SNK ATK, and the newest addition to the Bratpack family, the Coziest.
Bratpack Playfest was indeed a treat for all customers and guests, as the brand offered fun activities for all them to “learn, win, create, stylize, and collect.” Upon entrance, attendees are given a Play Pass, which gives them the privilege to experience everything that Bratpack has in store for the event. Guests who are up for a challenge are also encouraged by Play Pass to complete the listed activities on the pass itself. Once done, they were entitled to win a prize from the various brands of Bratpack.
Of course, an event wouldn’t be complete without musical performances. Young musician and songwriter Amiel Aban serenaded the guests with his original tracks like “Sigurado”, “Somewhere We Could Be Together,” and “Love Will Find Its Way.”
Attendees also got to ‘play & learn’ as they listened to some of today’s rising content creators, Jeff Ong, Gela Munoz, and Jech Tiu. They shared how they curate content on style and sneakers and maintain their own branding. They also gave some advice and inspirational tips for those who want to start and those who have just started creating content online. “Three tips lang. First one is research, know your audience and if alam mo na yung audience mo, you create. Third one is [to] be consistent,” Ong says.
Bratpack has set up a “play area” for the Mitchell and Ness tournament, where top players can also win exciting prizes. Moreover, for the young at hearts who like to collect toys, Toy Art Philippines displayed some of their collections that are up for grabs.
During the program’s breaks, the customization stations entertain the guests as well. Guests who buy a Moleskine planner, a Hydro Flask, or a Corkcicle bottle can have them customized for free by the sign painter, Krizel Hidalgo, a.k.a. “Tita Keks.” Attendees also get to witness Bryan Yabut create heat-pressed designs for Birkenstock pairs as well as Herschel items.
The event concluded with Deny, one of the rising stars of Philippine hip-hop, conquering the stage with some of her original songs. Attendees get to jam with her during “Mahiyain” and “Like Me.”
Bratpack PH was launched in 1997 and has been ‘equipping the youth with passion’ since then. The brand houses different brands like DBTK, Dr. Martens, Herschel, Hydro Flask, Coziest, SNK ATK, Polaroid, JanSport, Birkenstock, and many more.
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