About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]


MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

People on social media go crazy over one millennial’s billboard ad

Pinoys are well-known to be a bit overbearing when it comes to supporting their families.

giphy (11)
Via Giphy

However, nothing could quite compare to what Leanne Tessa’s uncle did to support her artistic ventures.

Instead of simply sharing a few social media posts of his niece, he had a billboard ad of her placed along the busy streets of Cebu, Philippines.

girl billboard photo FB
Via Facebook.com/LilyMayYoung

Leanne Tessa is an aspiring singer, dancer and model living in Los Angeles, California.

Like many of today’s young Millennials, she uses social media as a platform to showcase her talents and accomplishments.

Leanne Tessa’s uncle must have noticed her capabilities and decided  that a billboard was the best way to help her gain a larger following online.

 Although the billboard itself was made with good intention, Pinoy netizens were quick to comment on the absurdity of the ad placement.

Most of the comments were simply laughing at the strange act of self-promotion.

tweet billboard
Via Twitter.com/NikkiMoro

Some people criticized the ad’s poor layout scheme.

bad ad billboard
Via Facebook.com/LilyMayYoung

And a few individuals were concerned over the comments against the LA native.

nice billboard tweet
Via Twitter.com/AllisonDegello

In spite of all the negativity brought by the billboard, Leanne Tessa remains positive and is even thankful for her relative’s initiative.

Leanne billboard twitter happy
Via Twitter.com/LeanneTessa

Whatever your opinion on the ad may be, she sure got a whole lot of attention for it. This only shows that her uncle’s tactics may have worked out, after all!

Subscribe to our daily newsletter

[forminator_form id="331316"]
About Author

Related Stories

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Popping on POP!