On September 10, 2021, K-Pop girl band BLACKPINK hit the 65.2 million subscriber mark on YouTube, making them the most subscribed artists on the online video platform as of press time.
The group first launched their official YouTube channel in June 28, 2016. In only under six years, and with the added push right after the release Lisa’s solo debut album “LALISA” last September 10, 2021, the group was able to surpass pop sensation Justin Bieber’s channel, which was launched 14 years ago.
According to the all-female group, the release of their new songs definitely helped gain them more subscribers. And the release of their fellow member Lisa’s, solo debut album, “LALISA” contributed to the latest increase in channel subscribers.
“I can’t believe it. It’s a miraculous moment that Blink (fandom) made. We want to give glory to the fans around the world who always love and support us,” the group stated through an official press statement from YG Entertainment.
“As this is a result that we accomplished together with our fans, we hope fans will also share this joy. We will become artists who continue to give positive energy through good music and videos,” the members added.
Back in July 2020, BLACKPINK became the first non-English-speaking artist to be included in the Top 5 most subscribed YouTube channels, overtaking artists such as Ariana Grande, Eminem, Ed Sheeran and Marshmello. The South Korean group has uploaded over 29 music videos/special contents totaling to around 20 billion views.
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