via HYBE Labels

HYBE x Ithaca Holdings artists BTS, Justin Bieber and others celebrate partnership

April 09th, 2021

HYBE, formerly known as Big Hit entertainment, has merged with ITHACA Holdings — prompting a celebratory video featuring some of their famous artists.

The video highlights the introduction of HYBE Labels division, HYBE Solutions division, and HYBE Platform. It also highlights its pop stars and their music under Ithaca Holdings. 

HYBE CEO and Chairman Bang Si-Hyuk gave a welcoming message to Ithaca Holding as a new family member. He introduced the iconic artists of SB Projects under Ithaca Holdings.  Bang Si-Hyuk also mentioned in the video that the two companies have something in common, they share a dream of growing world-leading companies.

Scooter Braun, Chairman and CEO of Ithaca holdings, expressed his gratitude and excitement to make history and further innovate in the music industry with their partnership.

BTS and Seventeen of HYBE gave their greetings as they welcomed the new members of their family.

“We’re so happy to see so many artists that we cherish and love become part of this family,” BTS said.

Other artists like J Balvin, Demi Lovato, and Justin Bieber joined the celebration video as well and expressed their excitement to be part of HYBE. J Balvin said, “This is going to be on another level. Such amazing vibes”.

Surely, the merge of these wo great companies will make a big impact in the music industry.

Watch full video here: https://youtu.be/VO eYeb2ro9M 

POP! Creator Community/Camille Silvano

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