Spanish luxury fashion brand Loewe has recently featured content creator John Paul Yu in their TikTok account.
Yu shines in the short clip wearing a gorgeous white gown made from gauzy white lace, which is draped into a loose, curled collar around the neck and paired with white heels.
Loewe’s post reads, “This diva deserves all the spotlights.”
@loewe This diva deserves all the spotlights. @yu_jenner #LOEWE ♬ oscar winning tears – 🎧🫀
The content creator then thanked Loewe on Facebook upon seeing the video, writing, “From a simple curtain to international brand. Thank you, Loewe! I’m truly grateful and honored for the chance to be part of the brand.” Yu attracted the brand’s attention by wearing a spectacular gown made of bedsheets.
Social media users took to the comments to express their thoughts about the feature with some of them praising the fashion brand for giving a platform for talented creatives.
One user wrote, “How can this be so on point that even the turning of heels and flipping of the dress’ edges feels like they are really paid actors? Haven’t been bewitch since Catriona Gray’s walk and performance in Miss U until now. My JAW literally DROPPED. This Diva deserves every inch of recognition. I hope high-end brands will get her to slaaaay them all apparels!”
“Omg!!!! I love that Loewe supports young artists,” a second user wrote.
A third user wrote, “’Not everyone can become a great artist, but a great artist can come from anywhere.’ Thanks, Loewe, for seeing the talent in this kid! It somehow hit what ‘fashion’ is all about.”
“@LOEWE loves Filipino content creators and uses them for Marketing. Amazing!! From Matilda to Yu Jenner,” a fourth user wrote.
Loewe previously featured a Filipino content creator prior to this on its TikTok account. In a video that has since garnered 1.5 million TikTok likes, Loewe showcased Mathilda Airlines, a TikTok creator, wearing an outfit inspired by Polly Pocket in 2023.
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