About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]


MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

Dogs also have the right to a survival kit in case of natural disasters

A Japanese company called Pet Memorial Shop has come up with the idea of creating a survival bag to allow our four-legged companions to confront natural disasters, unfortunately rather frequent in Japan. To get a canine rescue package for your dog, you’ll have to spend about a hundred dollars.

If this object strikes some as unusual, or even useless, it’s probably because they don’t live in a country where natural disasters are legion. Earthquakes, tsunamis, typhoons and earthquakes occur often in Japan. These are situations for which the inhabitants are prepared, but which can affect the safety of pets, especially dogs, who can be trapped in rubble for several days, or even left alone without the possibility of finding their way home.

With this mind, Pet Memorial Shop wanted to give a helping hand to man’s best friend by creating a bag that fits around a dog like a harness and contains the essential elements for the survival of dogs. Made of fireproof and waterproof polyurethane and polyester, the survival bags contain first of all a pair of gloves and bandages, in order to allow any individual to administer first aid in case of a natural disaster, as well as a muzzle.

But that’s not all, because the designers of this bag have also designed pockets to hold any item that would help your beloved pet survive, such as food and water. Last but not least, you can add your contact information to the bag so that anyone can contact you in case of disappearance, although this information can already appear on your dog’s collar.

dog survival kit
Image: Pet Memorial Shop via ETX Daily Up

In order to adapt to the greatest number of people and their pets, the survival bag is proposed in several sizes with a starting price fixed at ¥13,000 ($119 or €100). A creation that should please all dog owners worried by natural disasters.

The only drawback is that human intervention seems to be necessary to use the bag. Of course, a dog stuck alone in rubble could not take advantage of the precious resources inside. JB


Dog accidentally triggers pistol, shooting owner — police

Woman arrested for attempting to steal puppy worth $10,000



We want these ’80s and ’90s makeup trends to make a comeback

How to spend QT with your ride-or-die, internetcore style




About Author

Related Stories

Popping on POP!