About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]

Address

MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

Scandal surrounding U.S. Nike executive exposes problems with resellers

The leading athletic wear brand has been caught in a reselling scandal, sparking a discussion on privilege and exclusivity.

Ann Herbert, Nike’s general manager for North America, stepped down from her post after 25 years following the news of her son’s lucrative business. It was revealed that her 19-year-old son, Joe Hebert, had been using her credit card to buy limited edition items in bulk to resell them. In a report by Bloomberg, Joe used online bots to cheat the digital lottery system which limits sales to one pair of sneakers per customer.

Nike executive reseller

Apparently Nike has been informed about the business since 2018, claiming that there was no conflict of interest or internal policies being violated. On the other hand, sneakerheads did not take this news as lightly. Ann Herbert was criticized for being complicit in withholding products from the general public.

It’s known among the market that it’s difficult to cop any new releases because of the lottery system  so this scandal only fuels their belief that its rigged against their favor.

A spokesperson from Nike stated that the executive’s resignation was voluntary.

The scandal spotlights the problem with reselling and how companies are regulating the distribution of their products. While footwear brands are usually silent on this line of business, reselling has always been present in the sneaker community often pricing limited edition items higher than the retail price.

Fans are calling for Nike to address this gatekeeping culture and urging them to remind themselves who exactly their target market is.

 

Other POP! stories you might like:

Solenn Heussaff’s latest piece sparks discourse on advocacy vs poverty porn

Teacher who lost job due to pandemic goes viral for TikTok ‘voice lessons’

‘What 2020 parties would sound like’ and other clips to take you back pre-covid

Foreign celebrities in the Philippines and why they chose to stay

7 quotes from legendary Beat poet Lawrence Ferlinghetti

Subscribe to our daily newsletter


About Author

Senior Writer

Related Stories

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Popping on POP!