Korean Coachella? Top K-pop agencies team up to launch a Coachella-level global music festival
The top K-pop agencies in South Korea are HYBE, SM, JYP, and YG, or the “Big 4.” When it comes to marketing phrases or developing the next big K-pop artist or group, these companies compete fiercely. In an unexpected move, they decided to collaborate to develop “Fanomenon” (a combination of the terms “Fan” and “Phenomenon,” […]








