Image: Instagram/@kyliecosmetics

Is mermaid makeup the hottest beauty trend now?

July 15th, 2019

As our thoughts turn to blissful days spent by the ocean, it seems the beauty industry is right there with us. We take a look at some of the shimmery, colorful mermaid-esque makeup launches making waves this season.

Kylie Cosmetics

Kylie Jenner launched her brand Kylie Cosmetics’ summer collection earlier this week, appropriately named “Under the Sea”. The series includes four new Shimmer Eye Glazes in beachy hues, including a striking aquamarine colorway that has us dreaming of clear waters.

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AQUA MAMA shimmer eye glaze 🌊 #UnderTheSea Summer Collection launching 7/10 ✨

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Tarte Cosmetics

Cruelty-free brand Tarte Cosmetics has added several products to its clean beauty SEA Collection, including three new vegan foil finger pocket palettes that feature two foil shadows and a glitter gel topper each. All the hues have been inspired by starry, beach nights and have been designed for application with the fingers, making them ideal for poolside touch-ups.

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🐠SEA NEWNESS ALERT🐠 We just launched 3 🆕 KEWT foil finger paint trios on tarte.com for just $25 USD! These pocket palettes are packed with MAJOR pigment! Plus, they give you easy, effortless glam – each shade can be applied just using your finger! Each travel-friendly trio: ✨is formulated with a plush & pigmented foil formula that you can paint on with your fingers ✨has 2 foil shadow formulas & 1 glitter gel topper for max impact ✨is infused with antioxidant-rich marine plant extracts for smoother looking lids ‼️P.S. tarte.com <3 rewards members, for a LIMITED TIME only, we're offering 2x points on any products from our SEA collection! Remember, more points = more prizes! TAP the link in bio NOW to shop! #crueltyfree #tartesea #marinepowered #seathechange

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Chanel has introduced six new ‘Chanel le Vernis’ nail polish shades for summer, including this ravishing mermaid-like Radiant Verde 723 hue, which comes with a shimmering, shell-like finish. The formula also includes bioceramics and ceramides to help strengthen the nails.

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Mix and match. Pair LE VERNIS CHANEL in Radiant Verde 723 with Ballerina 167 for a metallic and lacquer colour combination. — #Twister #LeVernisCHANEL #CHANELBeauty #CHANELMakeup

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Becca Cosmetics

Becca’s new Shimmering Skin Perfector Pressed – Collector’s Edition comes in a glittery compact that has us dreaming of seashore shells. The highlighter comes in a flattering golden shade of Champagne Pop to boost your summer glow.

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✨Icon alert!✨ Our Shimmering Skin Perfector Pressed has made it into the @CultBeauty Hall of Fame, thank YOU for your votes #BECCAGlow

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Stila Cosmetics

Iridescent hues and a pearly finish make for a mermaid-esque look with the new ‘Suede Shade Liquid Eye Shadow’ from Stila Cosmetics in Violet Velvet. RGA/JB

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Subtle iridescent pearls add a hidden lift to our NEW SUEDE SHADE LIQUID EYE SHADOW formula finish, without adding shine. Results? A smooth matte that’s never chalky or flat 😍 Shades: Violet Velvet & Something Blue Now available @Sephora #suedeshade #Sephora #stilacosmetics #eyecandy

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