Butt or Buff?: Viewers finally got to the bottom of Netflix’s ‘Love in the Buff’ poster

September 05th, 2018
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In the graphic design’s world, font choice is everything. It doesn’t just accentuate the overall design of content, but it also affects the impact of the message.  

And speaking of which, Netflix UK’s newest content had its viewers shookt.

via GIPHY

In a recent post by DesignTAXI, Netflix UK added 2012 Hong Kong rom-com film, Love in the Buff to its lineup.  To cater the English-speaking audience, they came up with their own film poster fronted by a really interesting choice of typography.

photo credit: designtaxi.com

The thumbnail graphic, along with the font that appears to read “Love in the Butt,” caused a long-ass discussion on one of Reddit’s sub communities: R/CrappyDesigns. 

Reddit user,  u/whalecat_of_the_sea, captioned the post, “Browsing Netflix’s recently added section and came across this awful font choice for the word ‘Buff.'”

Browsing Netflix’s recently added section and came across this awful font choice for the word ‘Buff’ from CrappyDesign

The hilarious typeface and photo pairing had netizens wondering, “is it crappy design or genius design?”

Comment from discussion stephenrane’s comment from discussion "Browsing Netflix’s recently added section and came across this awful font choice for the word ‘Buff’".

Comment from discussion alamaias’s comment from discussion "Browsing Netflix’s recently added section and came across this awful font choice for the word ‘Buff’".

Redditor u/ScientistRickSanchez, believed that the designers behind the poster knew exactly what they were doing.

Comment from discussion ScientistRickSanchez’s comment from discussion "Browsing Netflix’s recently added section and came across this awful font choice for the word ‘Buff’".

And the design continued to inspire even funnier responses… that were rather asstounding.

Comment from discussion bugamn’s comment from discussion "Browsing Netflix’s recently added section and came across this awful font choice for the word ‘Buff’".

Comment from discussion Pugs_of_war’s comment from discussion "Browsing Netflix’s recently added section and came across this awful font choice for the word ‘Buff’".

Comment from discussion whalecat_of_the_sea’s comment from discussion "Browsing Netflix’s recently added section and came across this awful font choice for the word ‘Buff’".

Of course, these funny comebacks didn’t help the film boosts its score on movie database website, IMDB.

But just like the Nike’s controversial ad, Netflix UK surely succeeded in grabbing its viewers’ attention.

 

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