About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]


MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

Netizens diss whitening product’s commercial, shows support for fictitious soap that darkens skin

For Filipinos, it’s normal to see a commercial for skin whitening products almost everywhere. For years, we’ve been fed the notion that lighter skin equates to beauty  — when in reality, that’s not always the case.

Recently, a parody video about a soap bar that darkens skin rather than lightens it hit the internet… and netizens can’t seem to get enough of it!


“Pak Brownening Soap” is the fictitious product of the people behind Sutukil Sauce page on Facebook and it promises to give the soap user the perfect “sun-kissed” complexion in just one “wehk.”

The commercial for Pak Brownening soap was uploaded via social media last August 8, 2017. But it’s not stirring drama online for its adverse effects to whitening soaps. It’s becoming viral because a whitening product recently uploaded a commercial that’s strangely similar to that of Pak Brownening soap’s. See the comparison for yourself:


Many netizens have gone online to show their support for Pak Brownening soap using #SunKissedPaRinMgaUlol — a line in the soap’s jingle. Some brave netizens even went so far as to comment their thoughts on this in the whitening product’s Facebook page. Here’s what some of them had to say:

Via Facebook
Via Facebook
Via Facebook
Via Facebook
Via Facebook

Whether you agree or disagree with the sentiments of these Facebook users, it seems like Pak Brownening soap has made its mark on the internet! And maybe we should internalize its satirical message that we should love the skin we’re born with

Via Giphy
About Author

Related Stories

Popping on POP!