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Scooter Braun officially retires as music manager after 23 years

Scooter Braun has officially retired as music manager, putting a cap on a 23-year run managing some of the biggest pop stars of the 21st century.

The former music manager confirmed his retirement last June 17 via Instagram and wrote, “23 years. 23 years. That’s how long I have been a music manager. 23 years ago a 19 year old kid started managing an artist named Cato in Atlanta, GA and my journey began. Along the way I have had so many experiences I could never have dreamt of.”


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A post shared by Scott “Scooter” Braun (@scooterbraun)

“I have been blessed to have had a ‘Forrest Gump’-like life while witnessing and taking part in the journeys of some of the most extraordinarily talented people the world has ever seen,” he continued. “I’m constantly pinching myself and asking ‘how did I get here?’ And after 23 years this chapter as a music manager has come to an end.”


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A post shared by Scott “Scooter” Braun (@scooterbraun)

Braun mentioned that he will now be focusing on his new role as CEO of HYBE America. He joined the company after HYBE’s $1.05 billion (61.7 billion pesos) acquisition of Ithaca Holdings back in 2021. Ithaca comprises SB Projects including Big Machine Music Group.

SB Projects will be under the leadership of Allison Kaye and Jennifer McDaniels. “These two incredibly powerful women will now step into a role that I know will grow into the most impressive woman-led management business our industry has ever seen,” he stated.

To end his statement, he recalled an advice given to him and wrote, “So yes, it’s been 23 years. And yes, this chapter has come to an end. But the great Berry Gordy once told me ‘young man, it never ends the way you wanted, but it doesn’t mean it didn’t happen.’ That wisdom has proven to be correct. I never saw how this chapter would end, hell, I never even saw it happening. But it did. And I will cherish every moment of it. I made my plan… but it turns out I like God’s plan better. Cheers!”

Braun rose to fame back in 2008 after helping in launching Canadian singer Justin Bieber after discovering him performing on YouTube and has since then represented him for 15 years. He has faced controversy after denying to let Taylor Swift own her masters’ recordings.


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