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Digital art tablet brand draws flak online for using AI imagery for an ad instead of hiring a ‘real artist’

WACOM, a Japanese brand for graphics tablets and other related products, got blasted on social media for using an Artificial Intelligence (AI)-generated imagery of a Chinese dragon for their 2024 promo banner for the Intuos Pen Tablet.

The promo banner was busted as ‘robotized’ when a certain Manga artist, Sonia Leong, pinpointed the “obvious AI bits” that would not be done by human artists who actually know how to draw Chinese style of dragons.

Leong discussed in the post how the imagery was edited effortlessly with ‘mis-positioned’ parts of the dragon such as its tail, fur, hair, or spikes, as well as its changed scale types and ubiquitous white bits of the background relics—which, as per her, Wacom users and artists can easily cover or delete. She also virtually laughed about the AI’s imagery ratio, feeling disappointed by the whole ‘robotized; dragon.FB postFB post

FB post
via Facebook

The surfacing issue garnered various reactions from social media users, dominantly showing disappointment in using Artificial Intelligence (AI) for the advertisement, in lieu of hiring a real and professional artist.

Artists’ supporters and artists themselves called out this ironic and ‘lazy’ act.

The original post of the ad posted via X (formerly known as Twitter) has been deleted by the brand itself.

On January 9, Wacom released an official statement, clarifying that it was not their intention to use AI-generated images. They went on to provide details about why the unfortunate incident occurred.


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