The Candy Crush team probably thought it was a good idea for 500 drones with LED lights to take over New York City’s skyline. However, it was not received well at all.
Last month, the mobile game “Candy Crush” launched a drone-based advertisement to celebrate its 10th year anniversary.
Gothamist reported that the Chief Marketing Officer of Candy Crush, Fernanda Romano, said that the drone show was meant to turn “the sky into the largest screen on the planet” as they celebrate the game’s milestone.
I guess we can all agree that drone shows are somewhat entertaining, in one way or another. However, it also comes with some negative impact, too.
While some thought the show was cool, many NYC residents were not happy about the marketing stunt as they saw it as offensive, harmful and a nuisance. See some of their reactions below:
The fucking candy crush people actually put these drone ads in the night sky above New York pic.twitter.com/Fdyczv65Vn
— Read Let This Radicalize You (@JoshuaPHilll) November 5, 2022
I love how literally everyone, left and right, agrees that the candy crush drone thing was an utterly offensive defacing of the night sky and that we cannot under any circumstances allow it to be normalized
— Sukhoi ✈️ (@mikonyaan) November 6, 2022
Got a lot of problems with gun ownership in America, but I do think it should be legal to fire an assault weapon at a swarm of drones advertising candy crush
— Jacob Geller (@yacobg42) November 6, 2022
The Candy Crush drone ads are disgusting, but I’m gonna go a step further and say that if you are ruining the night sky with light pollution you should be heavily fined. Let me see the damn stars you monsters
— Alan (@DrPizzaStone) November 5, 2022
https://twitter.com/amcnal/status/1588576462801899522?s=20&t=YjmKnfBb5wONSv7c01F9Kw
https://twitter.com/cornycutt/status/1589679439985508352?s=20&t=6jxJCTYNPTrYjcUXzf7RQw
https://twitter.com/suddenlygarmo/status/1587873161705451521?s=20&t=6jxJCTYNPTrYjcUXzf7RQw
This makes the world worse.
— Pops (@Freshenmeyers) November 2, 2022
Please leave the sky alone
— Sarah N. – Vermillion Works (@VermillionWorks) November 2, 2022
https://twitter.com/spacebras/status/1587880398826135560?s=20&t=6jxJCTYNPTrYjcUXzf7RQw
Give my birds five minutes of airtime and they'll be crushing it.
— UAE Exotic Falconry & Finance (@FalconryFinance) November 2, 2022
Upon receiving an invitation to the event, the State Senator Brad Hoylman (representing Manhattan’s West Side) said, “I think it’s outrageous to be spoiling our city’s skyline for private profit.”
“It’s offensive to New Yorkers, to our local laws, to public safety, and to wildlife,” he added.
It’s true that the drone shows can’t only affect the residents, but the lives of the animals, especially birds.
NYC Audobon, the grassroots community that works for the protection of wild birds and habitat, said in a tweet that Candy Crush’s project could harm and disrupt the birds’ flight patterns.
Our birds need LESS light pollution during migration, not more! This drone ad tonight could disrupt the flight patterns of thousands of birds flying through NYC, leading to collisions with buildings. NYC, we need #LightsOut during migration! @LightsOutNYShttps://t.co/EEIgTDl0w5
— NYC Audubon (@NYCAudubon) November 3, 2022
The Candy Crush drone show is also seen as a form of visual/ light pollution.
With the technology continuously advancing, it’s inevitable that these entertaining drone shows will become a form of advertisement, too. But is it worth all the [negative] impact that come with it?
What’s your take on this?
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