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Candy Crush drone ad receives backlash from New Yorkers, calling it ‘offensive’ and a ‘nuisance‘

The Candy Crush team probably thought it was a good idea for 500 drones with LED lights to take over New York City’s skyline. However, it was not received well at all.

Last month, the mobile game “Candy Crush” launched a drone-based advertisement to celebrate its 10th year anniversary.

Gothamist reported that the Chief Marketing Officer of Candy Crush, Fernanda Romano, said that the drone show was meant to turn “the sky into the largest screen on the planet” as they celebrate the game’s milestone.

I guess we can all agree that drone shows are somewhat entertaining, in one way or another. However, it also comes with some negative impact, too.

While some thought the show was cool, many NYC residents were not happy about the marketing stunt as they saw it as offensive, harmful and a nuisance. See some of their reactions below:

Upon receiving an invitation to the event, the State Senator Brad Hoylman (representing Manhattan’s West Side) said, “I think it’s outrageous to be spoiling our city’s skyline for private profit.”

“It’s offensive to New Yorkers, to our local laws, to public safety, and to wildlife,” he added.

It’s true that the drone shows can’t only affect the residents, but the lives of the animals, especially birds.

NYC Audobon, the grassroots community that works for the protection of wild birds and habitat, said in a tweet that Candy Crush’s project could harm and disrupt the birds’ flight patterns.

The Candy Crush drone show is also seen as a form of visual/ light pollution.

With the technology continuously advancing, it’s inevitable that these entertaining drone shows will become a form of advertisement, too. But is it worth all the [negative] impact that come with it?

What’s your take on this?


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