About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]

Address

MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

Sam Cruz’s latest single ‘Umiibig Pa Rin’ tackles lingering pains of past love

The past year has been interestingly splendid for Sam Cruz as she became one of the most interesting new faces on the local music scene, releasing her first-ever single “Train of Thought” plus a really good collab with up-and-coming rap duo P:6 called “Changes”. And right now, she’s more eager to make a mark, sharing a brand-new single “Umiibig Pa Rin” released under Universal Records.

This new love song is a testament that Sam is very driven to her goal to connect more with her growing listeners. “Umiibig Pa Rin” is a chill tune that cuts right to the chase, confronting her past lover so they can get back together because she still has feelings for that person. It perfectly embodies the feeling of longing for someone you don’t want to lose for good. The song is written and produced by Fern. and Kindred Productions.

Sam Cruz Umiibig Pa Rin

To coincide with this fresh single release, Sam Cruz also dropped the official music video of “Umiibig Pa Rin”, featuring Jameson Blake, Pinoy Big Brother housemate Anji Salvacion, and fellow UR artist Timmy Albert. (WATCH IT HERE) 

The visual follows a short tale of past lovers’ really awkward reunion along with their friends. You can’t help but ask, who is that person right now and how are you going to treat him? Just like an uneasy acquaintance or a total stranger? What if you still have feelings for that person? As the music video progresses, the overall vibe of the scenes tremendously complements the emotional theme of the song.

“Umiibig Pa Rin” is now available on all digital streaming platforms.

Stream “Umiibig Pa Rin”:

Spotify | | Lyric Video Audio Clip

About Author

Award-winning in-house native advertising and creative agency of INQUIRER.net

Related Stories

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Popping on POP!