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False advertising? According to producer Innisfree, it was all just a misunderstanding.
Originally posted on a Facebook group called No Plastic Shopping, a user found out that Innisfree’s packaging for their face serum product isn’t what they advertise it to be. The bottle is labelled “Hello, I’m a paper bottle.” However, if you open it up you may find that the paper only serves to hide the plastic bottle underneath.
The customer felt betrayed and filed an official complaint to the consumer center saying that it felt like the company was “green-washing” its products. The anonymous user talked about how there were people who purchased the product in hopes of being more sustainable, and that it was as if the company took advantage of that fact. The post led to outrage from social media users even outside the group angry at the company’s practice.
Innisfree made a statement acknowledging the complaints. The brand said that the label was to “explain the role of the paper label surrounding the bottle” and that “[they] overlooked the possibility that the naming could mislead people to think the whole packaging is made of paper.” The company apologized for not delivering the information clearly enough.
The proper use for disposing of the packaging would have been to throw away the biodegradable paper label, then to recycle the bottle within, which used 51.8% less plastic than conventional packaging.
Though the issue seems to have been a misunderstanding, many customers still feel misled. A few stated that it wouldn’t have been a problem if they used different labels like “light plastic” or “half plastic.”
POP! Creator Community/Viking Ulanday