About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]

Address

MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

‘Endgame’ box office record dethroned as cinemas reopen around the world

I am inevitable.” A new movie has just beaten the box office record of ‘Avengers: Endgame’ for the biggest opening weekend of all time.

China has recently reopened their cinemas as normality has been slowly returning to the country. Local moviegoers have been anticipating the release of the next installment of director Chen Sicheng’s hit series, ‘Detective Chinatown 3’. While audiences have probably missed the thrill of seeing a movie on opening day, they broke an incredible box office record  dethroning the 2019 Marvel blockbuster.

Detective Chinatown 3

‘Detective Chinatown 3’ drew in $397 million in just one weekend in China. That is the biggest opening weekend in a single territory ever, beating the box office record of $357 million by ‘Endgame’ in the US. The second highest grossing film in the Chinese box office is ‘Hi, Mom‘, which earned $160 million on the same weekend.

As cinemas begin to gradually reopen all around the world, this news marks as an incredible feat for the movie industry but it also comes with a number of concerns.

Cinema in China

When the pandemic hit, Hollywood saw the biggest drop in its revenue in history. The industry had to hold off most of its major players or transition to streaming platforms. While the latter provided an alternative viewing experience for cinephiles worldwide, it still didn’t rake in as much money compared to theatrical releases.

To put things into perspective, in just three days, the Chinese blockbuster made over $100 million more than Christopher Nolan’s ‘Tenet’. It was also nearly triple the global sales of ‘Wonder Woman 1984’. The success of ‘Detective Chinatown 3’ appears to be a promising number as we hope to return back to normal in a few years.

While the Chinese box office thrives, it’s difficult to say whether the rest of the world is ready to reopen its cinemas. They may have been able to control the virus (where it originated from), but that’s not the case for other countries. China continues to implement strict safety protocols as anxieties over COVID-19 remain. Theaters enforce online-only ticket sales, socially-distanced seating, and limited capacity.

As for the Philippines and larger nations like the US, it seems like it’ll be awhile until we can get there. Although there has been news that the government is considering to reopen cinemas in GCQ areas, everyone’s still on edge given the current number of active cases in the country.

 

Other POP! stories you might like:

A look at the future of live events in the new normal

Filipina led ‘Lingua Franca’ by Isabel Sandoval nominated in Spirit Awards

Study finds horror movie fans are coping better with the pandemic

‘Pito-Pito’ movies was the remedy of an ailing 90s Philippine cinema

Armie Hammer steps down from his new movie amid ‘cannibalism’ scandal

Subscribe to our daily newsletter

[forminator_form id="331316"]
About Author

Senior Writer

Related Stories

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Popping on POP!