Kenzo is teaming up with WWF to help increase the wild tiger population. Image: Kenzo via AFP Relaxnews.

Kenzo partners with WWF to protect wild tigers

September 23rd, 2020
20200923 Kenzo WWF

Kenzo is teaming up with WWF to help increase the wild tiger population. Image: Kenzo via AFP Relaxnews.

The tiger has been Kenzo’s signature animal for years. As the wild tiger population continues to decline worldwide, the French label is partnering again with the World Wildlife Fund (WWF) to produce a ready-to-wear capsule collection to help double the number of these big cats by the end of 2022, thanks to the Tx2 initiative.

Previous Kenzo designers Humberto Leon and Carol Lim premiered a knit sweater with a tiger graphic on it for Kenzo’s Fall 2012 collection. The motif turned out to be so successful that Jay Z, Selena Gomez and Kevin Hart were spotted wearing it. The design duo then decided to partner with WWF in 2018 on a capsule collection for wild tigers.

Although Lim and Leon have left the luxury house in 2019, new creative director Felipe Oliveira Baptista is picking up the (tiger) torch with a new committed collection.

Kenzo has just unveiled a new men’s and womenswear collection in organic cotton with the big cat signature motif. The capsule comprises T-shirts, sweatshirts, dresses and more. For each item sold, the French brand will donate $10 (about P480) to the WWF Tx2 initiative to double tiger populations by 2022, the next Chinese Year of the Tiger.

Over a century ago, wild tiger populations totaled 100,000 worldwide, but plummeted to 3,200 in 2010. Various initiatives managed to increase their number to 3,900 in 2016. The collection will start retailing on Sept. 28. CC

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