About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]

Address

MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

New Balance, Unmade team up to create customizable shoes

American sneaker brand New Balance has partnered with English e-retailer Unmade to make it easier for sneakerheads to customize one of the Boston brand’s iconic models, the Unmade x New Balance 111 Knit.

New Balance is looking to make use of Unmade’s innovative proprietary technology to up its customization game. Customers will be able to take a mesh upper version of the 111, choose from six colors, three patterns and various signatures, and see their creation come to life on the “NB1” platform, redesigned by Unmade for the occasion.

New Balance
The Unmade x New Balance 111 Knit sneaker is almost entirely customizable. Image: New Balance via AFP Relaxnews

You can also make changes to the sole, heel and the “N” logo, as well as the laces, among others, with Unmade’s digital technology providing photo-quality renderings ahead of the unit’s production.

“The fashion supply chain is broken, disconnected and needs to change – we know it and our global customers know it too,” Unmade CEO Hal Watts said. “Connecting demand directly to supply and taking the guesswork out of fashion production is the only way to evolve, and we love working with brands who grasp the importance and urgency of these changes.”

New Balance general manager of footwear Katherine Petrecca added, “Without Unmade’s technology it would have been technically impossible to launch.”

A customized pair of Unmade x New Balance 111 Knit will be available on New Balance’s site for United States $129.99 (over P6,500). CL/JB

RELATED STORIES

#KicksStalker: Air Max ‘Jesus shoes’ filled with Holy water sell out fast

Catherine Zeta-Jones waltzes around Rome with her daughter in new Fendi video

About Author

Related Stories

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our newsletter!

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Popping on POP!