Direc Business technologies, Inc. organized League of learners, a national competition inviting students from Arts, Communication, and Business programs to construct an Integrated Marketing Communications Campaign to find key issues in background stories of product identity and recommend answers to queries regarding DTBI’s e-commerce.
League of Learners directs student participants to critically assess the situation and the target market to provide feasible plans and increase sales despite the growing competition. It is an opportunity for students to showcase their presentation techniques and the ability to produce guides and pointers to Complementary Solutions, CRM Solutions, ERP solutions, HRIS, and IT Security.
League of Learners’ mission is centered on developing college students’ expertise in making Integrated Marketing Communications Campaign after a careful evaluation of the problems given in the different enterprises of DTBI. Contestants are expected to draw graphs and diagrams displaying the strengths, weaknesses, opportunities, and threats that may help the brand grow. League of Learners also focuses on sharpening students’ prowess as marketers in a competitive industry by utilizing strategic decisions.
Moreover, the League is motivated by the purpose of using the best Integrated Marketing Communications Campaign in achieving the goals of DTBI’s e-commerce. The challenge posed to every participant is to increase overall sales, furnish an efficient online ordering system, establish an affordable property leasing system, look for the best angle to position a product, attract clients to upgrade to SAP Business ByDesign, and a lot more.
Registration for the event ends in August. By September 1, 2020, final participants will be posted. A virtual onboarding will commence on September 4, 2020, succeeded by a Marketing Mentor and Creatives Mentor Webinars on September 7 and September 9, 2020. Complementary, CRM ERP, HRIS, and ITS overview will transpire from September 15 to 21, 2020. An IMC campaign will be conducted from September 22 to October 9, 2020. Finally, a declaration of winning IMC campaigns will be decided and proclaimed on October 12, 2020.
Joining the League of Learners gives participants the chance to win a cash prize worth Php 20, 000, gadgets and certificates. Lastly, the competition seeks to obtain innovative IMC campaigns from young and aspiring leaders with high hopes that these can yield positive feedback and address the key issues in DTBI’s enterprises.
For further information about the competition, you may email us at [email protected] or visit our official Facebook Page at https://www.facebook.com/LeagueOfLearners/
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