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POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

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Girl in a jacket

It’s an absolute dream for any K-Pop fan to be updated on the latest trends, and behind-the-scenes stories about their favorite Idols. Ever since the launch of Happee Hour’s new viber community, the local K-Pop scene has been abuzz with the latest spoilers about possible upcoming shows in Manila.

On June 8, Happee Sy- Go, PULP COO and lovingly dubbed by local K-Pop fans as ‘Inang’, personally welcomed fans in the newly launched viber group, “Hi Everyone! Welcome to Our Viber Chat community ” accompanied with a small teaser for everyone to look forward to their upcoming Happee Hour stickers. Since then the community has been steadily growing, and fans have been sharing their excitement and love for their favorite K-Pop groups.

‘For the past ten years in the live event industry, I’ve grown more and more in love with K-Pop as a whole, and with the community it created in the Philippines. Filipino fans bring so much energy to shows, and are always so extra, and I wanted to create a platform wherein we can all spread our happiness with each other daily.’, Happee shared about the conception of the new platform.

The Happee Hour Viber Community highlights the special bond that fans have created with each other through their similar interest and love for all things K-culture. The platform also serves as their exclusive ‘in’ on upcoming K-Pop shows, giveaways, and other promos.

Along with everything that ‘Inang Reyna’ does, the Happee Hour Viber community has introduced their customized Little Happee stickers to bring that extra pizazz in the fans’ daily conversations. Last June 18, fans have started sharing the Little Happee Viber stickers to express their varying reactions to messages.

Don’t miss out on catching up with your chingus, getting insider updates, and sharing the #HappeeVibes daily by joining the Happee Hour Viber Community (https://vb.me/d815a5), and downloading the exclusive Happee Hour stickers (https://vb.me/dfb682).

Share this to your chingus as well and let’s all spread #HappeeVibes to one another.

#HappeeHour #HappeeVibes

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Award-winning in-house native advertising and creative agency of INQUIRER.net

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