Melanie C has today released brand new single ‘Blame It On Me’. This follows the success of latest track ‘Who I Am’, which went top 10 on iTunes across Europe, South America and the UK, was playlisted at Radio 2, and saw Melanie perform sets from her home studio ranging from The Late Late Show with James Corden and BBC 1’s The One Show to a specialist mix for i-D Magazine.
Furthermore, Melanie has been busy under lockdown adding the final touches to a brand new studio album, further previewed today by its euphoric second single, ‘Blame It On Me’. She has also brought fans together around the world in a series of quarantined live-streams, featuring Q&As on physical and mental wellbeing, the next generation of Girl Power (see a conversation with Rina Sawayama for Crack Magazine), plus some familiar faces (Melanie B, Sink The Pink cohort Glynn Fussell and frequent-collaborator Biff Stannard, who co-wrote ‘Who I Am’ with Melanie, have also guested thus far).
‘Blame It On Me’ is another blast of unapologetic modern pop from Melanie C, calling out toxicity in a relationship over a life-long love of disco, electronic music, and the sometimes-life-long journey it takes to stand up for yourself. It’s the perfect follow-on to the anthemic ‘Who I Am’, a track that embraced the power of vulnerability and also (in its affecting video) saw Melanie explore the past, present and future of Sporty Spice.
2020 has seen Melanie C return to the solo pop stage on her own unequivocal terms. A vital voice in the modern discourse on depression, body positivity, and the LGBTQ community, her trailblazing influence has arguably never been more apparent. Whether presenting her friend Billie Eilish with a BRIT Award, being remixed by a hero like Joe Goddard or discussing her journey thus far on a recent episode of Desert Island Discs, Melanie is also hard at work on her most celebrated music in years. New single ‘Blame It On Me’ continues to evolve her sound as much as it sees Melanie look back to her roots: she did, after all, cut her teeth not just in the biggest girl band in the world, but in the club-culture surrounding her childhood of Widnes (where she’d sneak off and attend Prodigy raves). With over 100 million records sold and multiple BRIT, Ivor, Billboard and Olivier Awards under her belt, her forthcoming album nonetheless feels like new, more assured ground for Melanie C – and a glorious new chapter for Girl Power.
advt.
