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Some beauty brands' factories have switched to producing hand sanitizer. Image: Antagain/IStock.com via AFP Relaxnews

How beauty brands big and small are helping to tackle COVID-19

March 20th, 2020

Beauty brands all over the world have stepped up to help tackle the ongoing COVID-19 health pandemic.

This week, the L’Oréal group unveiled a Europe-wide solidarity program aimed at supporting the medical, food distribution, beauty and non-profit industries. The French beauty giant is ramping up its production of hand sanitizer in order to bolster supplies for health authorities across France and Europe, while its skincare brand La Roche-Posay will work on supplying hand sanitizer to all partner hospitals, care homes and main partner pharmacies in Europe.

Another L’Oréal brand, Garnier, has been charged with distributing “several million units” of hand sanitizer, free of charge, to all its European food distribution customers, in order to protect employees, the company has announced.

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Stay safe at home, take care of your loved ones, call your friends and stay connected to the world, we are all in this together. We always enjoy hearing from you, let’s stay connected here together. #larocheposay #takecare #stayathome

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In a bid to protect small and medium-sized beauty businesses such as salons and perfume shops from folding under the economic impact of the crisis, L’Oréal has said it will freeze payments due from its distribution networks until business picks up, and increase the frequency of payments to its suppliers where needed.

Finally, the L’Oréal Foundation will donate €1 million to its partner non-profit organizations whose focus is on combating insecurity among the vulnerable, allowing everybody to take the recommended precautions for stemming the progress of the pandemic. NGOs supported throughout the year by the L’Oréal Foundation will also be offered hygiene kits including shower gel, shampoo and hand sanitizer. “In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible,” said Jean-Paul Agon, Chairman and CEO of L’Oréal in a statement.

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Yesterday I went to my local Supermarket and saw that the shelves were empty, absolutely no hand soap/anti bacterial to be found. I decided to take action and try and get our soap bars into the hands of those who cannot get hold of any themselves. We're offering our customers a FREE unboxed, naked soap bar (RRP: £4.95) in an effort to do our bit to help combat the outbreak of Corona Virus. We believe that EVERY BODY should have the means to wash their hands properly, keep bacteria at bay and try and prevent the spread of this horrible virus. Health authorities have been urging us to keep washing our hands to stop the virus spreading. Government advice states that washing your hands with soap + water is the most effective way of killing a virus. Over washing your hands using cheaper soap/antibacterial gels can lead to dry/chapped hands. The nuddy soap bars are laced with Raw African Shea Butter, so they not only clean your hands, they keep them nourished and moisturised too. Being a young independent business (less than two years old), all we're asking is a small contribution, to cover our costs for P&P. No profit at all will be made by us.

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Other beauty brands are also doing their bit to help: luxury behemoth LVMH, for example, has been churning out hand sanitizer at three of its French factories all week, with the product being supplied free of charge to French hospitals.

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We have suspended our production in order to make hand sanitizer for our community. The wonderful people at Publick House (in Pleasant Valley, NY) are distributing bagged lunches for families in need. You can also pick up a bottle of our hand sanitizer there. We will be dropping off more in other locations. PLEASE take one only !!! Everyone stay well and please take this seriously. If anyone is in need , please message us. We cannot ship, you must pick up.

A post shared by Hudson Valley Skin Care (@hvskincare) on

In the United Kingdom, British soap bar brand Nuddy is giving away free soap to customers, with the brand taking to Instagram to explain: “We believe that EVERY BODY should have the means to wash their hands properly, keep bacteria at bay and try and prevent the spread of this horrible virus.” In the US, Hudson Valley Skincare has also suspended production in order to focus on making hand sanitizer for people in its local community. IB /ra

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