About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]

Address

MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

How beauty brands big and small are helping to tackle COVID-19

Beauty brands all over the world have stepped up to help tackle the ongoing COVID-19 health pandemic.

This week, the L’Oréal group unveiled a Europe-wide solidarity program aimed at supporting the medical, food distribution, beauty and non-profit industries. The French beauty giant is ramping up its production of hand sanitizer in order to bolster supplies for health authorities across France and Europe, while its skincare brand La Roche-Posay will work on supplying hand sanitizer to all partner hospitals, care homes and main partner pharmacies in Europe.

Another L’Oréal brand, Garnier, has been charged with distributing “several million units” of hand sanitizer, free of charge, to all its European food distribution customers, in order to protect employees, the company has announced.

In a bid to protect small and medium-sized beauty businesses such as salons and perfume shops from folding under the economic impact of the crisis, L’Oréal has said it will freeze payments due from its distribution networks until business picks up, and increase the frequency of payments to its suppliers where needed.

Finally, the L’Oréal Foundation will donate €1 million to its partner non-profit organizations whose focus is on combating insecurity among the vulnerable, allowing everybody to take the recommended precautions for stemming the progress of the pandemic. NGOs supported throughout the year by the L’Oréal Foundation will also be offered hygiene kits including shower gel, shampoo and hand sanitizer. “In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible,” said Jean-Paul Agon, Chairman and CEO of L’Oréal in a statement.

Other beauty brands are also doing their bit to help: luxury behemoth LVMH, for example, has been churning out hand sanitizer at three of its French factories all week, with the product being supplied free of charge to French hospitals.

In the United Kingdom, British soap bar brand Nuddy is giving away free soap to customers, with the brand taking to Instagram to explain: “We believe that EVERY BODY should have the means to wash their hands properly, keep bacteria at bay and try and prevent the spread of this horrible virus.” In the US, Hudson Valley Skincare has also suspended production in order to focus on making hand sanitizer for people in its local community. IB /ra

RELATED STORIES:

How some hotels are using technology to mitigate COVID-19

Rapper Loonie hands out food, sanitary items to tricycle drivers amid coronavirus crisis

Subscribe to our daily newsletter


About Author

Related Stories


Popping on POP!