The celebrity beauty space is getting crowded, but that did not stop a host of new famous faces from entering the fray this year. We take a look back at the stars who launched their own beauty brands in 2019.
Lady Gaga
Superstar Lady Gaga caused a sensation when she unveiled her Haus Laboratories beauty brand in July after months of speculation. Her first-ever collection, which went on sale via Amazon in September, offered fans makeup kits containing lip gloss, lip liner and all-over color, but the label has since branched out into eyeliner and reusable stickers.
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Millie Bobby Brown
Actress Millie Bobby Brown made her first foray into the beauty business in August with Florence By Mills, a cruelty-free and vegan-certified brand spanning skincare and makeup. Aimed at Generation Z beauty lovers, the initial range included nine skincare essentials and four makeup products, priced from $10 (about P510) to $34 (around P1,700).
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Tracee Ellis Ross
Actress and TV host Tracee Ellis Ross unveiled big beauty plans in September, with the launch of her haircare brand Pattern. The label specializes in products for people with curly, coily and textured hair, with a debut collection spanning shampoo, three targeted conditioners, a leave-in conditioner and two hair serums.
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Victoria Beckham
Former Spice Girl and fashion mogul Victoria Beckham launched her long-awaited Victoria Beckham Beauty brand in September, specializing in cruelty-free, “clean beauty” solutions spanning makeup and skincare.
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Kylie Jenner
Kylie Jenner was not exactly an unknown name in the beauty industry at the start of 2019 — her Kylie Cosmetics makeup brand is a cult favorite.
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However, the entrepreneur branched out into skincare in May, when she announced the launch of a new Kylie Skin venture focusing on cruelty-free, vegan, gluten-free, paraben and sulfate-free skincare suitable for all skin types. CL/RGA
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