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Hello Kitty celebrates 45th birthday with new skincare collection

Hello Kitty is celebrating her 45th birthday in style, with the launch of a new skincare collaboration.

The Sanrio-owned Japanese character has teamed up with the LA-based, K-beauty skincare label on an eight-piece Celebration Collection, as reported by Allure. The line launches Friday at thecremeshop.com and Ulta Beauty.

Hello Kitty 45th AFP Relaxnews
The Creme Shop X Hello Kitty Celebrate Whipped Cacao Hand Cream with Shea Butter & Vitamin E – Intensely Hydrating & Repairing. Image: courtesy of The Creme Shop via AFP Relaxnews

The series, which comes presented in cute, kitsch pink and white packaging, spans everything from a Pink Water Crème – Ultra Dewy Face Cream to a Plush Spa Teddy Headband It offers practical skincare tools such as cleansing towelettes and hand cream, as well as little luxuries such as a Brightening Apple Essence Serum and a Me Time! Youth-Promoting Sheet Mask. There is also a setting and priming spray and packet of under-eye hydrogel patches, to complete the collection.

Clearly Hello Kitty is a fan of The Creme Shop — the duo first teamed up back in October 2018 on a joint skincare collection that encompassed sheet masks, lip balms, hand cream and bath bombs and false eyelashes.

The collection is the latest in a series of beauty collaborations for Hello Kitty, who partnered with the manicure brand OPI earlier this month, launching a new 15-shade holiday nail polish collection celebrating the festive season.

This year has also seen the pop culture icon team up with the watchmaker Casio on a special-edition Baby-G watch, while last year saw her release a seven-piece womenswear collection of ready-to-wear pieces and accessories with sportswear giant Puma. CL/JB


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