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New Balance, Unmade team up to create customizable shoes

American sneaker brand New Balance has partnered with English e-retailer Unmade to make it easier for sneakerheads to customize one of the Boston brand’s iconic models, the Unmade x New Balance 111 Knit.

New Balance is looking to make use of Unmade’s innovative proprietary technology to up its customization game. Customers will be able to take a mesh upper version of the 111, choose from six colors, three patterns and various signatures, and see their creation come to life on the “NB1” platform, redesigned by Unmade for the occasion.

New Balance
The Unmade x New Balance 111 Knit sneaker is almost entirely customizable. Image: New Balance via AFP Relaxnews

You can also make changes to the sole, heel and the “N” logo, as well as the laces, among others, with Unmade’s digital technology providing photo-quality renderings ahead of the unit’s production.

“The fashion supply chain is broken, disconnected and needs to change – we know it and our global customers know it too,” Unmade CEO Hal Watts said. “Connecting demand directly to supply and taking the guesswork out of fashion production is the only way to evolve, and we love working with brands who grasp the importance and urgency of these changes.”

New Balance general manager of footwear Katherine Petrecca added, “Without Unmade’s technology it would have been technically impossible to launch.”

A customized pair of Unmade x New Balance 111 Knit will be available on New Balance’s site for United States $129.99 (over P6,500). CL/JB


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