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Image: Courtesy of Haus Laboratories via AFP Relaxnews

LOOK: Lady Gaga unveils new collaboration for her makeup brand

September 23rd, 2019
lady gaga

Image: Courtesy of Haus Laboratories via AFP Relaxnews

Lady Gaga has teamed up with the brand Face Lace to create an “Eye Armor Kit” that includes a liquid liner and reusable stickers called “wingtips.”

The stickers can be applied to the outer corner of the eye to create the illusion of the perfect winged eyeliner flick, reports Allure. The collaboration also launched a reusable “Armor Masque No. 1” sticker series that mimics an intricate lace eye mask.

According to an Instagram post from Lady Gaga’s brand, Haus Laboratories, the stickers are “fully customizable and reusable so you can create a look that’s all your own” and are “designed to flatter every face and eye shape.”

View this post on Instagram

THE SECRET IS OUT 😝 We've partnered with our first HAUS GUEST, Phyllis Cohen at @face_lace to create this incredible ARMOR MASQUE NO.1. @ladygaga & @sarahtannomakeup have been using Face Lace's quick-change eye stickers for years to create Gaga's legendary on stage looks… who remembers the iconic Super Bowl look? Now we're bringing it to you 🖤 These are fully customizable and reusable so you can create a look that's all your own with these multi-piece stickers that are designed to flatter every face and eye shape. ⚡️AVAILABLE NOW – hauslabs.com globally ⚡️AVAILABLE NOW – @amazon US & China ⚡️10/1 – @amazon globally

A post shared by HAUS LABORATORIES (@hauslabs) on

She also unveiled a new “Liquid Eye-lie-ner” as part of her makeup offering. It is described by the musician’s brand as a “black, matter-than-matte, flexible felt-tip eyeliner” that is waterproof and long-lasting.

View this post on Instagram

INTRODUCING LIQUID EYE-LIE-NER: because makeup is a lie we wish were true 〰️ Get ready to create @ladygaga’s signature wing with her go-to eyeliner! Our black, matter-than-matte, flexible felt-tip eyeliner is waterproof and ready to last you through the entire performance and encore 🤘 EYE-LIE-NER and all of our single shades of #GLAMATTACK, #RIPLIPLINER & #LERIOTLIPGLOSS are available right now!🎉 Check our Instagram stories if you want to see a couple more surprises 😉 ⚡️AVAILABLE NOW – hauslabs.com globally ⚡️AVAILABLE NOW – @amazon US & China ⚡️10/1 – @amazon globally

A post shared by HAUS LABORATORIES (@hauslabs) on

Lady Gaga first announced her beauty venture in July, along with a debut collection of six makeup series, each containing three “self-expression tools” in the form of an all-over shimmer powder, a high-color lip liner and a gel lip gloss.

Rumors about the existence of Haus Laboratories had been flying for months, following an application filed by Lady Gaga’s company, Ate My heart Inc., to trademark the brand name “Haus Beauty” with The United States Patent and Trademark Office back in 2018. RGA/JB

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