Lady Gaga has teamed up with the brand Face Lace to create an “Eye Armor Kit” that includes a liquid liner and reusable stickers called “wingtips.”
The stickers can be applied to the outer corner of the eye to create the illusion of the perfect winged eyeliner flick, reports Allure. The collaboration also launched a reusable “Armor Masque No. 1” sticker series that mimics an intricate lace eye mask.
According to an Instagram post from Lady Gaga’s brand, Haus Laboratories, the stickers are “fully customizable and reusable so you can create a look that’s all your own” and are “designed to flatter every face and eye shape.”
She also unveiled a new “Liquid Eye-lie-ner” as part of her makeup offering. It is described by the musician’s brand as a “black, matter-than-matte, flexible felt-tip eyeliner” that is waterproof and long-lasting.
Lady Gaga first announced her beauty venture in July, along with a debut collection of six makeup series, each containing three “self-expression tools” in the form of an all-over shimmer powder, a high-color lip liner and a gel lip gloss.
Rumors about the existence of Haus Laboratories had been flying for months, following an application filed by Lady Gaga’s company, Ate My heart Inc., to trademark the brand name “Haus Beauty” with The United States Patent and Trademark Office back in 2018. RGA/JB