FILE - This Feb. 4, 2019 file photo shows Lady Gaga at the 91st Academy Awards Nominees Luncheon in Beverly Hills, Calif. The Oscar-winning singer announced her upcoming beauty line, Haus Laboratories, reportedly to be sold on Amazon come September.(Photo by Jordan Strauss/Invision/AP, File)

WATCH: Lady Gaga heralds makeup line on Amazon

July 10th, 2019
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The last thing the world needs, Lady Gaga says, is another beauty brand. But that is too bad.

The pop star made all her fans happy Tuesday, July 9, when she released a video with that message on social media. It heralds the coming of her new beauty line, Haus Laboratories, reportedly to be sold on Amazon in September.

Lady Gaga

Lady Gaga at the 91st Academy Awards Nominees Luncheon. Image: Invision/Jordan Strauss via AP

Gaga dropped the news in an interview with the Business of Fashion, coinciding with the video that encourages all to embrace their own ideas about beauty. Business of Fashion says the three initial products are a multiuse color for cheeks, eyes and lips in six shade families. A kit with all three will sell for $49 (about P2,500). Pre-orders begin July 15.

OUR HAUS. YOUR RULES. Available for pre-order 7.15. @ladygaga

Music produced by BloodPop® and Tchami pic.twitter.com/XDdAk0zrUp

— HAUS LABORATORIES (@hauslabs) July 9, 2019

“Beauty is how you see yourself,” Gaga says in the video. “We want you to love yourself.” RGA/JB

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