Victoria Beckham at the official opening ceremony for the National Museum of Qatar in Doha on March 27, 2019. Image: AFP/Karim Jaafar via AFP Relaxnews

LOOK: Victoria Beckham releases new beauty brand

September 16th, 2019
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Victoria Beckham rolled out her beauty brand “Victoria Beckham Beauty” over the weekend.

She announced the release on the same day as the London Fashion Week catwalk presentation for her Victoria Beckham Spring/Summer 2020 ready-to-wear line.

Victoria Beckham

Victoria Beckham at the official opening ceremony for the National Museum of Qatar in Doha on March 27, 2019. Image: AFP/Karim Jaafar via AFP Relaxnews

The cruelty-free brand, which Beckham co-founded with the former global head of makeup marketing and product development at Estée Lauder, Sarah Creal, will specialize in “clean beauty” solutions spanning makeup and skincare.

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“A smoky eye has always been my go-to beauty look.” -VB Smoky Eye Brick in Tuxedo Lid Lustre in Onyx Satin Kajal Liner in Black #VictoriaBeckhamBeauty #CleanBeauty #CrueltyFree

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The debut launch is centered around eye makeup, with beauty buffs now able to snap up a “Satin Kajal Liner” in three hues and a “Lid Lustre” crystal-infused eyeshadow in four shades. Four “Smoky Eye Bricks,” each containing various eyeshadow shades within a different color palette, complete the initial offering. Each of the products comes presented in eco-conscious packaging.

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My Smoky Eye Bricks use a unique pressing technology which allows all 4 shades to live in one sleek brass compact for maximum product in minimal packaging that is 100% free of plastic. #VictoriaBeckhamBeauty #CleanBeauty # CrueltyFree

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“If you are like us, you lead your lives in perpetual motion,” reads a message posted on the brand’s Instagram account. “We seek out brands that both fuel and sustain us. This is the heart of #VictoriaBeckhamBeauty. A brand created by 2 women who are as interested in the best beauty products as they are in wellness solutions for themselves, their friends and families and the world they live in. We aim high and will continue to chase the best for ourselves and our community.”

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Can’t show you the inside yet but what do you think of our 100% post consumer waste packaging? #VictoriaBeckhamBeauty #CleanBeauty

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Beckham has been dropping hints about her beauty venture since February, when she told Women’s Wear Daily that she wanted to offer “must-have items in makeup, skincare, fragrance and wellness,” and hinted in a Facebook Live interview that she was working on makeup, skincare and fragrance. RGA/JB

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