Millie Bobby Brown released her new beauty line, Florence By Mills, last Monday, Aug. 26, days after she teased the project.
The first offering from the Generation Z brand includes nine skincare essentials and four makeup products, with prices ranging from $10 to $34 (around P500 to P1,800). Skincare products include a face mist, mask, moisturizer, eye balm, eye gel pads, face wash, face scrub, cleansing gel, treatment pads and lip oil, while the makeup products span a skin tint, concealer, cream blush and brow gel.
The entire line is People for the Ethical Treatment of Animals cruelty-free and vegan certified, in addition to being dermatologist-tested and free of parabens, sulfates or synthetic fragrances.
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“I wanted to create something for me and my generation, my friends and peers,” said Brown. “A brand that could reflect us and our self-expression and still be good for you, simple to use and suited for changing, transitional skin. Being young in general is so tough, so creating a place to support everyone on their beauty journey was important to me.”
The products are currently available on the brand’s website, and will also roll out on the fellow beauty brand Ulta website on Sept. 8, before hitting the shelves at Ulta Beauty stores in the United States on Sept. 22.
“Millie is an inspiring force and brings a fresh, fun approach to clean skincare and beauty,” said Monica Arnuado, senior vice president of merchandising at Ulta Beauty. “The love and passion behind Florence by Mills shines through, and we know this line of universal products will appeal to all, especially Gen Z.”
The launch is the latest in a string of exciting projects for Brown, who was recently snapped up by the Danish jewelry brand Pandora to front a major campaign rolling out this year. She also teamed up with the sneaker brand Converse on a line of customizable Chuck Taylor All-Stars that launched in July. RGA/JB
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