“Aladdin” fever is mounting as Disney releases its new star-studded live-action version of the classic story, and beauty brands are hitching a ride on the magic carpet.
BUY: Disney’s Aladdin
MAC Cosmetics was one of the first in line, having launched its “Disney Aladdin Collection by MAC” makeup collection earlier this month and now, it looks like the United Kingdom high street retailer Primark is also on board.
The fashion giant has released an Aladdin-inspired beauty range in the U.K., as reported by Revelist. The centerpiece of the line is a 12-pan “Your Wish Is My Command” eyeshadow palette featuring jewel hues in both matte and shimmery finishes, with names such as “Shooting Star” and “Cosmic Love.”
“From Genie blues to emerald greens, our 12 highly pigmented eyeshadows are the perfect colors when creating magical makeup styles,” a statement from the brand read.
The series also includes glitter body mist, fragrance, hairbrushes, compact mirror, a set of press-on nails, eye mask and a turban. According to Primark, the fragrance even contains Jasmine-scented notes, alongside cashmere wood, in an extra nod to the movie. The entire line comes presented in blue and purple packaging decorated with gold-colored hardware, illustrations of Jasmine and elaborate tassel details.
Disney-themed beauty collections are fast becoming a major cosmetics trend. Recent examples include a “Toy Story” themed skincare range from the Korean beauty brand Innisfree and a 90th anniversary Mickey Mouse collection with Bésame Cosmetics. HM/JB
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