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Crayons can now color you up as makeup

INQUIRER.net stock photo

Arts and crafts fans rejoice: Crayola, the stationery brand known for its colorful crayons and felt-tip pens, has launched a debut beauty line with Asos.

The fast fashion and beauty online retailer has unveiled an extensive 58-piece makeup collection by the crayon company, spanning color cosmetics for eyes, lips and face.

Packaged as chubby pencil sticks and pencil cases, the collection includes 24 different foundation shades, mascaras, highlighters, crayon colors for lips and cheeks and eye, face and lip palettes. There is also a selection of face brushes, stored in a holographic back-to-school-like case.

The entire line is vegan and cruelty-free, and the extensive color palette ranges from traditional pinks and reds through to forest green, turquoise and mustard yellow. Shimmering metallic highlighters and electric blue mascara adds a festive element to the series.

Crayola is not the beauty industry’s only surprising new contender this year; back in April, sportswear giant Puma unveiled a lipstick collaboration with cosmetics brand MAC, while March saw the Barbie toy franchise team up with Sephora on a brand new makeup line.


Other InqPOP! stories you might like:

Asians are done with this colorful hair streak stereotype in films. No, seriously. Read the full story here.

Need a good laugh? Here are 18 graduation picture memes that passed with flying colors. Read the full story here.

You have to watch it to believe it: This woman is so obsessed with the color pink that she’s living in it. Click or tap here to watch the video.

Apparently, makeup hoarding is a thing. Click or tap here to read how you can avoid becoming a makeup hoarder.

Click or tap here to see photos of Lebanon’s ‘Tower of Bitterness’, a once dilapidated structure that was transformed into colorful public installation art.



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