“How long before we fall in love?”
KISS OF LIFE hasn’t missed at all since their debut, having been dubbed as one of K-Pop’s newest “hot girls on the block.” Now, they’ve just come full circle by securing their spot as this year’s “Summer Queens.”
On July 1, 2024, at 12 M.N. KST KISS OF LIFE returned with new music with their digital single, ‘Sticky.’ This comes less than 3 months since their last single album and their most successful release to date, ‘Midas Touch.’ The release is also KISS OF LIFE’s first venture into a more mainstream sound—with the song being more afrobeat and of Latin sounds.
KISS OF LIFE had always been known for their strong, retro-inspired, and empowered tracks and concepts, as seen from their previous lead singles ‘Shh,’ ‘Bad News,’ and ‘Midas Touch.’ The girls have also gained a passionate following on social media, and their “graduation” from “nugudom” after their release of ‘Midas Touch’ was celebrated well.
The quartet talked about their newest comeback in an interview with the Korea JoongAng Daily, where they said that “hot girls can also pull off a refreshing concept.” Julie, KISS OF LIFE’s designated leader said, “Refreshing concepts are usually associated with being pure and innocent, but they don’t have to be like that. Our refreshing concept is about us being brighter and happy.”
KISS OF LIFE also talked about how this album was their “most comfortable” one. “With our previous releases,” member Natty began. “We’ve been trying to immerse ourselves in a character, and, for example, think of what kind of rascal we can be. This time, we just told ourselves to do whatever we want because it’s a song that we can just enjoy.”
KISS OF LIFE’s Belle also explained the meaning behind their title track, ‘Sticky.’ “Even when you dance in a refreshing summer environment, you will end up being sticky if you are enthusiastic about it, and that’s the one side of ‘Sticky’ that we’re trying to say.” She continued that it could mean other things too—like a “sticky love you can have in the summer,” or “the sticky sweat” or the “ice cream that melted.” For Belle, ‘Sticky’ also talks about their [the four members] “warm vibe.”
Part of KISS OF LIFE’s newest single album is the B-side ‘Te Quiero,’ an all-English track that member Belle had participated in.
The music video for ‘Sticky’ sees the KISS OF LIFE members in a park and movie theater in Poland, where the production team had edited it to look like a one-shot video. The highlight of the music video, in particular, was the girl group’s strong and upbeat choreography.
KISSYs, the girl group’s fandom, were ecstatic to see KISS OF LIFE’s exuberant and lively comeback. They also cheered with how the girl group stuck to their “hot girl” concept, bodied it so well, and applauded their rise on the charts.
one thing about kiss of life, they will always excite us and give us something new every comeback! pic.twitter.com/IVQs64mN9t
— ່ (@kiofsite) June 26, 2024
kiss of life’s music are for pretty and hot girls, so if u don’t get it, u already know what that means pic.twitter.com/IVQs64mN9t
— ່ (@kiofsite) June 28, 2024
Kiss of life – Sticky 🐬🐚☀️👙𓇼 pic.twitter.com/b9gc9q5vtq
— ⋆ (@kiofcinema) June 30, 2024
SUMMER IS SO SO BACK! kiss of life you will always be THE IT GROUP of your generation! pic.twitter.com/rdX7rc9C3l
— ່ (@kiofsite) June 30, 2024
NATTY FROM KISS OF LIFE OHMYGOD?? pic.twitter.com/j44ZewEoE2
— natty pics (@nattyhourly) June 30, 2024
thank you kiss of life for giving us song of the summer pic.twitter.com/lGFI383uMG
— kai | sticky 🦋 (@kiofspice) June 30, 2024
Kiss of Life's primary fanbase is women in their 20s https://t.co/bbNasT8UuX pic.twitter.com/HJIzh9mrG0
— haneul defender | sticky 🦋 (@kiofcentric) June 28, 2024
'Te Quiero' by KISS OF LIFE is about to be my personality this summer
Anabelle Shim please NEVER put that pen down pic.twitter.com/n8ZWIOqYyC
— haneul defender | sticky 🦋 (@kiofcentric) June 30, 2024
organic with no promo, no big company payola and esp CAN SING? something kiss of life would always serve to yall 💋 pic.twitter.com/HW1jkBkMrC https://t.co/58jARjsIuk
— ່ (@kiofsite) July 2, 2024
“stop debuting minors” “bring back mature concepts” and when they do yall say shit like this. stream sticky by kiss of life 💋 pic.twitter.com/NSoSwAk2Rs https://t.co/Wim3M6kSlM
— lun : untold 🗝️ #THANKYOUYESHIRO (@lvnqire) July 1, 2024
Sticky by kiss of life played at gay club in s.korea last night
Gay anthem 🌈 pic.twitter.com/1iElESrksb— BLACKPINK/TBL new GG/KISS OF LIFE/BABYMONSTER ot6 (@lilyjunghwan) July 1, 2024
WHAT THE FUCK JULIE HAN ????!!
KISS OF LIFE SUMMER GIRLS#StickyOUTNOW #Sticky #KISSOFLIFE pic.twitter.com/QkU1c83cc4
— KISS OF LIFE pics🦋 (@archivekiof) June 30, 2024
KIOF GETTING IN THE FUCKING FOUNTAIN OMG??
KISS OF LIFE SUMMER GIRLS#StickyOUTNOW #Sticky #KISSOFLIFE pic.twitter.com/d8Kv0ii1xU
— george (@bellettgs) June 30, 2024
one thing about kiss of life, they will always excite us and give us something new every comeback! pic.twitter.com/IVQs64mN9t
— ່ (@kiofsite) June 26, 2024
HOW LONG BEFORE WE FALL IN LOVE?
KISS OF LIFE SUMMER GIRLS#StickyOUTNOW #Sticky #KISSOFLIFE pic.twitter.com/qGyMAcQ5kN
— KISS OF LIFE pics🦋 (@archivekiof) June 30, 2024
Kiss of life just keeps proving it is possible to drop hit after hit like this is genuinely crazy
— jojo🦌haorae month ! (@sapphorae) June 30, 2024
OH MOTHERR
KISS OF LIFE SUMMER GIRLS#StickyOUTNOW #Sticky #KISSOFLIFE pic.twitter.com/rtBv5VLl8j
— KISS OF LIFE pics🦋 (@archivekiof) June 30, 2024
2021: TWICE'S ALCOHOL – FREE
2022: NAYEON'S POP
2023: NMIXX'S ROLLER COASTER
2024: KISS OF LIFE'S STICKY pic.twitter.com/0Yfdf2aA1o— holly 🇵🇸 (@haewonugget) July 1, 2024
Yes Queens! Keep slaying, mamas!
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