British rapper and singer M.I.A. has launched a new clothing line called OHMNI, claiming it protects wearers from electromagnetic waves like Wi-Fi and 5G. The launch took place on Alex Jones’s Infowars, a platform known for promoting conspiracy theories, sparking a mix of intrigue and ridicule.
During an hour-long interview with Jones, M.I.A. modeled her collection, which includes silver ponchos and t-shirt dresses. She claimed these items protect against nanoparticles, which she referred to as “evil dust.” Jones praised the collection as “pure genius,” even suggesting that “the CIA is obsessed with style and fashion, that’s how they control culture.”
M.I.A.’s assertions about the clothing’s protective properties were somehow ‘vague,’ and she struggled to explain how it worked. The OHMNI website also lacks detailed information, instead offering cryptic slogans like “This is not your artist foray into fashion. This is a necessity” and “Future backward is R U TUF.”
The collection includes items such as handbags with “up to 99.999% shielding effectiveness” and durags that offer “full brain protection day and night.” The brand’s mission statement suggests a digital battlefield in 2024, arguing that if conspiracy theorists are right, the clothes could “save the future of humanity.”
However, the public response has been largely dismissive. Many people view M.I.A.’s venture as outlandish, dubbing it “tin foil luxury” and accusing her of trolling. Despite the skepticism, the clothing line has garnered attention, albeit not always positive.
M.I.A.’s choice of platform for the launch, Infowars, is controversial. Infowars host Alex Jones has been a polarizing figure, recently ordered to pay nearly $1 billion for spreading false information about the Sandy Hook Massacre.
M.I.A. herself has a history of making contentious statements, including comparing Jones’ conspiracy theories to “every celebrity pushing vaccines.” Her appearance on Infowars included discussions about her scrapped album and her “anti-vaxx” views, further fueling her reputation as a conspiracy enthusiast.
While the clothing line has its share of supporters, the lack of scientific evidence supporting the claims of electromagnetic protection and the association with Infowars has left many unconvinced. For now, OHMNI remains a polarizing topic in the world of fashion and beyond.
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