About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]


MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

‘Will vlogging be dead in the next few years?:’ Insights from content creator spark debate

We are probably past peak “vlog” at this point, but video remains a powerful creative form and entertainment medium.

It all started decades ago when people started making videos of themselves delivering various content for entertainment—audiences often discover these vlogs on YouTube, a site that has truly embraced this type of content—paving the way for the rise of vlogging. Yet, have vloggers faced the downfall of their era?

In a recent video, consultant marketing for social media and content creator Kazuhiko Parungao, a.k.a Senpai Kazu, discussed the potential demise of vlogging. He gave some insights from his unpublished case study, in which he analyzed the decline in the amount of time viewers spend watching vloggers.

Finding the audience as the study’s problem, many social media users argued that the quality of the work produced by content creators these days drives away viewers from vlogs rather than the viewers themselves.

comments to senpai kazu's video

comments to senpai kazu's video

comments to senpai kazu's video

comments to senpai kazu's video

comments to senpai kazu's video

Kazuhiko, however, made clear that what he revealed is merely the “tip of the iceberg” in terms of what is going on in the vlogging industry these days.

Kazuhiko's comment

To many who have long since stopped watching, the events that transpired appeared to be a case of “fame gone wrong.”

With the growth of social media, many aspired to be on the front page, but up-and-coming vloggers seemed to only care about the revenue rather than the caliber of their videos, creating no real influence.

While it’s probably safe to assume that the written word is here to stay for the time being, the stereotypical vlogging aesthetic appears to be less popular despite having inspired videos on all the major platforms and even some reality and documentary TV shows.

However, in the end, it is up to the content producers to start changing things, and it is up to us viewers to choose whether or not to support the material that we believe to be ethically reprovable.

The question still lies here: When will be the death of the vlogging era? Well, only time can tell.


Other POP! stories that you might like:

Student’s paper reveals how society forces aspiring Filipino artists to take more ‘practical’ degrees

SunKissed Lola jokingly ‘changes’ name of their hit song ‘Pasilyo’ after IU’s viral cover

Miss Universe trophy designer Jef Albea faces backlash over alleged unfulfilled sculptures and refund requests

[Commentary] The Absolute Divorce Bill isn’t the absolute evil you think it is

K-pop group ‘Weki Meki’ to disband following the release of single ‘CoinciDestiny’

About Author

Related Stories

Popping on POP!