About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]


MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

‘Saving PH waters’: Aussie citizen attempts to revive ‘dying’ Pateros River

Some of the world’s biggest problems, like trash-filled water bodies, have been a major problem faced by the Philippines. Among the 19 polluted rivers in the country is the infamous Pateros.

A recent viral post on Instagram captured many Filipinos’ attention as an Australian man led the Pateros River cleaning mission.


View this post on Instagram


A post shared by Mike Smith (@mikesmithprojects)

The cleaning project in the country started a few months back. Headed by Mike Smith, founder of ZeroCo—an Australian company that advocates and markets zero-waste cleaning and personal care products—along with ZeroCo Philippines’ cleanup crew, the initiative aims to save the Philippine rivers before the trash flows into the ocean, living up their mission to ‘untrash the ocean.’


View this post on Instagram


A post shared by Mike Smith (@mikesmithprojects)


View this post on Instagram


A post shared by Mike Smith (@mikesmithprojects)

The Pateros is not the only river they cleaned as they already visited several Philippine rivers like the Tanza Marine Tree Park.

Many were amazed and grateful for Smith and urged the Filipino community to support the latter’s content and account, while others expressed that it should be a shame for the locals as they were not able to do the same.




Smith’s company is on a mission to stop single-use plastic and sells zero-waste products. With over 24 million bottles collected in the waters to date, which they turn into refillable ‘forever bottles,’ every single penny they earn goes toward funding large-scale ocean cleanups worldwide.


Other POP! stories that you might like:

Another single by Shaira disappears from digital platforms amid plagiarism claims

Fans divided over Daniel Padilla’s birthday greeting to ex-girlfriend Kathryn Bernardo

Some Filipinos will scream ‘Filipino pride’ no matter what, even if wrong

PH fitness community raises doubts on trusted protein powder brands after viral lab results

Internet responds to tweet slamming medical interns and clerks for watching The Eras Tour

About Author

Related Stories

Popping on POP!