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Girl in a jacket

Influencer and online merchant clash after former sells only 1 order during sponsored livestream

Ms. Wang, a representative of a cured meat brand, and a group of 60 hopeful merchants entered into a livestream deal with a Shanghai media company.

The script offered an A-list cast featuring Eva and her husband, Chinese businessman Yang Zi, as well as other influencers, with a guaranteed minimum sales target of 1.4 million yuan (approximately Php 11 million). What could possibly go wrong, right?

eva huang and husband
via Weibo

On January 16, the livestream unfolded like a comedy of errors. Ms. Wang’s 1.7 million yuan (approximately Php 13 million) worth of cured meat products had a brief, blink-and-miss appearance for just two minutes, as Eva, Yang Zi, and influencer Tan Jin Zhan failed to give them the spotlight they deserved. The grand sales total? A modest 100 yuan (approximately Php 780).

Because of frustration, Ms. Wang reportedly filed a police report on behalf of other merchants. Charges include the media company falling short of the promised sales target and avoiding refund agreements.

Eva’s work studio then came in defense, stating that it adhered fully to the terms of the contract. They insisted they played by the rules, complied with the live stream duration, and displayed 30 products. They also emphasized that the actress and her husband did not make any promises regarding sales revenue.

Meanwhile, the media company, caught in the crossfire of cured meat and contractual calamity, dismissed allegations with a nonchalant shrug. Sales below expectations? They argued it’s all part of the show, promising additional livestream sessions to turn this comedy punchline into a box-office hit.

Meanwhile, the media company has denied allegations of contract fraud. They clarified that while sales fell short of expectations, the agreed minimum revenue was not specified for a single live stream. They further mentioned that additional sessions would be conducted to compensate for the shortfall.


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