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X (Twitter) boosts content moderation after Taylor Swift’s explicit AI photos go viral

In response to a recent surge in AI-generated explicit content featuring pop sensation Taylor Swift on the social media platform, Elon Musk’s X has announced plans to bolster its content moderation team. The tech mogul, who acquired the platform, formerly known as Twitter, for $44 billion in late 2022, aims to address concerns surrounding child sexual exploitation (CSE) and offensive material circulating on the site.

The images, which showed Swift in sexually suggestive and explicit positions, were reportedly viewed tens of millions of times on X before being removed by the company. However, some of the images are still available on other platforms and websites, raising concerns over the potential damage to Swift’s reputation and privacy.

Reality Defender, a group specializing in detecting deepfakes, reported a significant influx of nonconsensual pornographic material depicting Swift on X. Some of these images also found their way onto Meta-owned Facebook and other social media platforms.

The Taylor Swift AI scandal has also drawn the attention of the White House, which called the spread of the fake images “alarming” and urged for more regulation and accountability from social media platforms and AI companies.

“We are alarmed by the reports of the…circulation of images that you just laid out – of false images to be more exact, and it is alarming,” stated Karine Jean-Pierre, White House Press Secretary, in a conversation with Karen L. Travers, ABC News White House Correspondent.

She added that while social media companies make their own independent decisions about content management, they are believed to have an important role in enforcing their own rules to prevent the spread of misinformation and non-consensual, intimate imagery of real people.

The company, now operating as X, unveiled its strategy to combat the proliferation of inappropriate content by establishing a “trust and safety center” in Austin, Texas. This center will house 100 in-house agents dedicated to enforcing the platform’s content and safety guidelines. Joe Benarroch, Head of Business Operations at X, emphasized the importance of investments to prevent offenders from exploiting the platform for the distribution or engagement with CSE content.

Meanwhile, Swift’s fans and supporters have rallied behind the singer and condemned the perpetrators and sharers of the fake images. They have also flooded X with positive and empowering messages and hashtags, such as #ProtectTaylorSwift and #WeLoveYouTaylor.

Swift, who has been one of the most influential and successful artists of the past decade, has not yet commented publicly on the incident. However, sources close to her said that she is “shocked and disgusted” by the violation of her image and privacy and that she is considering legal action against those responsible.


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